MaxSystems · Meta Video Ad Board

Local Landscaper
40 Video Ad Scripts

Forty shoot-ready scripts for locallandscaper.com — the original 20 (buckets A–E) plus 20 competitor remakes (bucket R) rebuilt from downloaded-and-transcribed Headz Up + Buildometry ads. Every script is 9:16, raw-phone-reel energy, personality over polish.

DFW Metroplex 9:16 · 1080×1920 · MP4 UGC / phone-reel — no TV-commercial polish LIVE OFFER · 15% OFF + free estimate + NO DEPOSIT
v3 — now 40 scripts (Sep 10). Buckets A–E are the original 20, untouched. Bucket R is 20 new competitor remakes: we downloaded and transcribed 20 live Headz Up + Buildometry ads, then remade every formula for Local Landscaper — with all competitor locations, subdivisions, names, and phone numbers stripped out. R1 is the direct remake of Hagan's benchmark ad. v2 rules bind every talking render: 30–60 seconds, conversational pace with real pauses, 3–4+ camera angles in the directions, one locked voice per avatar. R-bucket montage remakes intentionally run 25–35s like their source ads.

What the market is running (transcribed)

  • Headz Up — 52–105s owner walkthroughs: feature-by-feature tour, obsessive material specs, a repeated signature line, soft CTA. All 5 actives transcribed.
  • Buildometry — 31–50s foreman educate videos (“biggest mistake…”, opinionated hot takes) + short music-only reveal montages.
  • Neither runs a discount offer — our 15% off + no deposit is a differentiator, not table stakes.

House rules (the edge)

  • One written price — transparent, no surprises.
  • No deposit — re-approved Sep 10; nothing down to get on the schedule.
  • Satisfaction guarantee — we come back free.
  • Free written estimate, licensed & insured, 5-star, locally owned.
  • Owner persona “Wes”: 45, jeans, button-up, hat, boots, DFW drawl.

Global specs

  • Format — 9:16 vertical, 1080×1920, MP4
  • Length — 30–60s. Hook still lands in the first 2s — then it breathes. ~2.3 words/sec, real pauses.
  • Angles — minimum 3–4 distinct setups per ad (wide establish, walking follow, close-up inserts, low-angle hero)
  • Voice — one locked voice ID per avatar, reused on every cut. Voice drift = re-render.
  • Look — real DFW backyards, no California aesthetic
  • Every ad ends — 👇 click below to schedule a free estimate
★

Casting — 5-avatar A/B test

Three owner spokespeople and two UGC “moms.” Don't shoot all 20 × every face — run the bake-off (bottom), pick the winner per group, then scale. Prompts are generation-ready for HeyGen / ad-multiplier / any avatar tool.

3 male · 2 female

Male — owner “Wes”-type spokesperson · fronts buckets A, D, E

M1WesControl · owner
The incumbent from the brief — straight-talking Texas contractor, weathered and trustworthy.
45-yr-old white man, weathered friendly face, salt-&-pepper hair under a worn ball cap, light stubble, tan work button-up sleeves rolled, jeans. High-end DFW backyard behind. Phone-shot, authentic not glossy. 9:16, eyes to camera.
Fronts A1–A4, D1, D2, D4, E1, E2
M2ColeVariant · owner
The younger, sharp owner — modern and energetic; contrasts Wes's veteran read to test age appeal.
~32-yr-old white man, clean-cut, short tidy hair, light stubble, athletic, clean branded quarter-zip or polo, confident friendly smile. Beside a finished stone outdoor kitchen, golden hour. Phone-reel realism. 9:16, eyes to camera.
Fronts A1–A4, D1, D2, D4, E1, E2
M3DannyVariant · owner
The hands-on foreman — energetic, jobsite-real, mirrors the DFW trades demographic.
~38-yr-old Latino man, dark hair, kept beard, gray work tee + cap, energetic. On a paver-patio jobsite mid-build, DFW suburb. Candid phone look. 9:16, eyes to camera.
Fronts A1–A4, D1, D2, D4, E1, E2

Female — UGC homeowner “mom” · fronts bucket B (the UGC ads)

F1AshleyControl · UGC
Cozy suburban mom — the relatable, “I just filmed this on my phone” read.
~35-yr-old white suburban mom, light-brown hair in a claw clip, minimal makeup, cozy cardigan. Arm's-length selfie walking into a new backyard patio, kids' toys faint in frame. Front-camera UGC, slightly imperfect, warm. 9:16.
Fronts B1–B4
F2CamilaVariant · UGC
Warm, expressive mom — a little more animated delivery; reflects DFW demographics.
~34-yr-old Latina mom, dark wavy hair, denim jacket over neutral top. Front-camera selfie in new backyard, golden hour, string lights behind. Authentic UGC, animated & friendly. 9:16.
Fronts B1–B4
AvatarScripts it frontsRole in the test
M1 · WesA1 A2 A3 A4 · D1 D2 D4 · E1 E2Control owner face
M2 · ColeSame owner set (parallel cut)Bake-off vs Wes
M3 · DannySame owner set (parallel cut)Bake-off vs Wes
F1 · AshleyB1 B2 B3 B4Control UGC mom
F2 · CamilaB1 B2 B3 B4Bake-off vs Ashley

C bucket (transformations) is footage/caption-driven — no on-camera avatar. D3, E3 & E4 are voiceover-only — use the winning male voice. In the R bucket: R1–R3 & R6–R10 = winning male owner avatar; R4's homeowner = winning female avatar (owner off-camera); R5 & R11–R20 = footage/caption-driven.

Spend-smart bake-off: Produce one hero script per group first — A1 with M1/M2/M3 and B1 with F1/F2 (5 videos total). Kill the losers, scale the winning face across its full set, and keep the runner-up in rotation to fight ad fatigue.
◎

Markets & location add-ons

Both winning competitors — Buildometry and Headz Up — are Rockwall-anchored, working the east / northeast DFW corridor (Rockwall, Heath, Forney, Sunnyvale, Mesquite, Garland, Plano). New-build homes, big lots, high ownership = prime $8k–$30k backyard demand. Use the tiers to decide where to run the agnostic 20; the location call-outs come later, in Phase 2.

targeting + Phase 2
Phase 1 Run all 20 location-agnostic — no city or neighborhood in the copy — to find the winning avatars & hooks. Phase 2 Layer these location call-outs onto the winners only, via the [AREA] swap below — zero re-render.
TierCitiesWhy
1 · Mirror the winnersRockwall, Heath, Fate, Forney, Sunnyvale, Rowlett, Mesquite, GarlandEast-DFW corridor where Buildometry & Headz Up already convert. New builds, big yards, proven outdoor-living intent.
2 · Premium northSouthlake, Colleyville, Frisco, Prosper, Celina, McKinney, Flower Mound, Keller, Highland VillageAffluent, large lots — pushes outdoor-kitchen / fireplace tickets to the top of the $30k range.
3 · Suburban volumePlano, Allen, Wylie, Sachse, Murphy, Little Elm, Mansfield, ArlingtonDense mid-ticket demand — patios, pavers, sod. Best cost-per-lead for scale.

Phase 2 — neighborhood call-out bank (add to winners)

East corridor · Tier 1

Chandlers LandingThe Shores · RockwallBuffalo Creek · HeathDevonshire · ForneyGateway ParksStone Creek

Premium north · Tier 2

Windsong Ranch · ProsperStar TrailPhillips Creek Ranch · FriscoNewman VillageStonebridge Ranch · McKinneyTrinity FallsLight Farms · CelinaTimarron · Southlake

Volume suburbs · Tier 3

Willow Bend · PlanoUnion Park · Little ElmTwin Creeks · AllenWoodbridge · WylieWatters Crossing

Drop the area in with [AREA] — zero re-render

The 20 scripts ship location-agnostic on purpose. Once the agnostic test names your winners, layer a call-out onto those ads only — the video and audio never re-render.

  1. Caption layer (free, no regen): burn a lower-third 📍 [AREA], TX at ~1s plus an end-card line Now booking in [AREA]. Swap the text per market → 1 master = 20+ geo cuts at $0 extra render.
  2. Spoken tag (optional, mini-regen only): keep the master VO geo-neutral, then splice a 1-second spoken city tag (“…right here in [AREA]”) from a small pre-rendered tag bank. You regenerate one word, never the whole ad.
  3. Match the call-out to the tier: Tier 1 & 2 → name the neighborhood (“just finished one in Windsong Ranch”) for max proof; Tier 3 → name the city.

Part 1 · Scripts 1–20

The Original 20

The founding board — owner explainers, homeowner UGC, transformation reveals, offer-led direct response, and problem/showcase hooks. Buckets A–E, untouched from v2.

↑ Back to table of contents
A

Owner explains the process

The core format from the existing brief — “Wes” on camera, phone-reel style, walking a finished backyard and explaining how Local Landscaper works. Trust through transparency, not discounts.

4 scripts · A1–A4
A1Owner walk-and-talk
45swalking master + 3 insert angleshandheld

“Local Landscaper here — your neighbors are gonna be jealous.”

Script (VO / on-camera)

WES: Local Landscaper here — your neighbors are gonna be jealous. (WIDE: he steps into frame at the gate; camera starts a slow walking follow) Come take a walk with me. Three weeks ago this whole backyard was plain grass. + Phase 2: “…right here in [AREA]” (walking follow — unhurried, let the yard reveal itself) Travertine patio — stays cool underfoot even in July. Custom outdoor kitchen — built-in grill, fridge, real stone counters. (CLOSE-UP: his hand drags along the counter · LOW ANGLE up through the pergola) And that cedar pergola gives you shade at six o'clock without blocking the sunset. (beat — he stops, leans on the counter) We handle everything. Design, build, cleanup — one crew, one written price, no surprises halfway through. And if you're not happy when we're done? We come back and we make it right. That's in writing. (to camera, easy smile) You design it, we build it. Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

  • Open mid-stride, already talking — no intro card.
  • Walking master + 3 cut-in angles: counter close-up, low-angle pergola, wide from the yard's far corner.
  • Delivery is slow and conversational — let every line land before the next.
  • Golden-hour light, real luxury backyard.
  • Natural pauses, minor imperfections = keep them.

On-screen text

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF THIS MONTH
Call to action 👇 Click below to schedule your free estimate
A2Process explainer — “how it works”
45s4–5 angle changes

“Wanna know how we quote a backyard? Here's exactly how it works.”

Script (VO / on-camera)

WES: People always ask how this works. It's simple — let me walk you through it. (MEDIUM: relaxed, sitting on the tailgate or leaning on the truck) Step one — you call, or you click below. I come out myself, walk the yard with you, take my measurements, and actually listen to what you want. (CUT: Wes measuring with the homeowner, chatting — natural sound under) Step two — I hand you one written price. Free. And that number doesn't move. No surprise change orders, no “well, actually” three weeks in. (CUT: crew laying pavers — slow pan across the work · CLOSE-UP: hands setting stone) Step three — you like the number, my crew gets to work. And if anything's not right at the end, we come back and fix it. Free. That's the guarantee. (beat — back to Wes, WIDE with the finished yard behind) Licensed, insured, five stars all over DFW. That's the whole deal — no fine print. (to camera) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

  • Count the steps on his fingers — physical, plain-spoken.
  • Cut to a real crew mid-build for the “work starts” beat.
  • End on him shaking the homeowner's hand if available.

On-screen text

1. FREE QUOTE2. WE BUILD3. GUARANTEED
Why it works: one written price + a guarantee kills the “hidden fees / cut corners” fear. Positions Wes as the straight shooter.
Call to action 👇 Click below to schedule your free estimate
A3Timeline / “one week” build
55sday-tagged time-lapse + VO

“This whole thing? Nine days.”

Script (VO over build footage)

WES (VO): This whole thing? Nine days. Let me show you. (DAY 1 — WIDE: demo, old slab coming out) Monday, demo. Old slab out, yard cleared by dinner time. (DAY 2–3 — LOW ANGLE: base + drainage going in, hold the shot) Then base and drainage. This is the part nobody films — eight inches of compacted base, graded so water runs away from your foundation. Texas clay moves; you build for it, or you pay for it later. This is why our patios don't crack in three years. (DAY 4–6 — OVERHEAD progress pass · CLOSE-UP: hands setting pavers) Pavers down. Then the kitchen — stone, gas line for the grill, slot for the fridge. (DAY 7–8 — pergola raised · fresh sod rolling out) Pergola up. Fresh sod in. And we haul the site off clean every single evening — your neighbors will barely know we're here. (DAY 9 — DUSK HERO: string lights on, family cooking out) Friday after next? They're out here every night. You design it, we build it. (to camera / end card) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

  • Day-tagged time-lapse: “DAY 1… DAY 4… DAY 9.”
  • Hold on the drainage/base beat — that's the authority moment.
  • Payoff shot: string lights, family, food on the grill.

On-screen text

DAY 1 → DAY 9CLEANED UP DAILY15% OFF
Call to action 👇 Click below to schedule your free estimate
A4Seasonal — fireplace / fire feature
40sgolden hour · 4 angles

“Cold's coming — this is the one everybody wants right now.”

Script (VO / on-camera)

WES: Cold's coming — and this is the one everybody's calling about. (WIDE at dusk: fireplace already lit, Wes walks in from the side) Wood-burning fireplace. Seating wall. Flagstone all the way around. + Phase 2: “…for a family over in [AREA]” (CLOSE-UP: flames · slow push-in on the stonework) Built this one for a great family — they told me they'd been talking about it for five years. Took us eight days. (beat — he sits on the seating wall, fire glow on his face) Here's the thing about fall in Texas: it's the best three months your backyard is ever gonna get. Book now and we'll have it built before the holidays — fireplace, fire pit, whatever fits your yard. And it's fifteen percent off if you call this month. (to camera) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

  • Shoot at dusk with the fire actually lit.
  • Warm sweater/jacket wardrobe = sells the season.
  • Pull wide on the seating wall for the “gather here” feel.

On-screen text

15% OFF — CALL THIS MONTHBUILT BEFORE THE HOLIDAYS
Call to action 👇 Click below to schedule your free estimate
B

Homeowner UGC — “mom praise”

Selfie-style, shot by the homeowner in their own new backyard. Emotional, casual, phone-vertical. The star is a relatable DFW mom raving about the result — and the easy, no-pressure experience that got her to say yes.

4 scripts · B1–B4
B1Selfie reveal
45sfront-cam → back-cam reveal → front-cam

“Okay I HAVE to show you what they just did to our backyard.”

Script (front-camera VO)

MOM: Okay I have to show you what they just did to our backyard — I've been waiting all week to post this. (FRONT CAMERA: inside, walking slowly toward the back door) Quick backstory. We put this off for YEARS. Every contractor either felt sketchy, or gave me some number that made me laugh, and I just didn't trust any of it. (hand on the door — beat) Then I found Local Landscaper. Free estimate, hundreds of five-star reviews, and the guy actually listened to what I wanted instead of upselling me. (pushes the door open — FLIP TO BACK CAMERA: slow pan across the reveal) LOOK at this patio. Look at the pergola. I'm obsessed. (hold — let the yard breathe · kids/dog cross frame) The kids are out here every single night now. I have to drag them in for dinner. (FRONT CAMERA again, walking the yard) If you've been putting it off like we did — just get the free estimate. Seriously. (to camera) Click below and schedule your free estimate — it takes like thirty seconds.

Shot notes

  • Start indoors, walk out for the reveal in one motion.
  • Genuine reactions — not a memorized read.
  • Catch kids/dog in frame at the end for the lifestyle beat.

On-screen text (caption style)

obsessed 😭@locallandscaperDFW
Call to action 👇 Click below to schedule your free estimate
B2Skeptical-spouse angle
50scouple UGC · 3 setups

“My husband did NOT want to do this.”

Script (front-camera VO)

MOM: My husband did NOT want to do this. (FRONT CAMERA: at the kitchen window, conspiratorial, glancing outside) He kept saying, “these guys are all the same — they take your deposit, cut corners, and disappear.” And honestly? After what happened with our fence guy… I got it. (walking toward the back door — unhurried) So I did my homework. Local Landscaper — licensed, insured, hundreds of real five-star reviews from right here in DFW. And the thing that finally got him: a satisfaction guarantee, in writing. Anything's wrong, they come back and fix it. Free. (opens door — FLIP TO BACK CAMERA: husband at the grill, smoke rolling, WIDE then slow push) That was six weeks ago. Now look at him. He's out here every weekend. He tells the neighbors about the drainage. The drainage. (HUSBAND, from the grill, without turning around) Best money we ever spent! (FRONT CAMERA: she grins — beat) (to camera) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

  • Two-hander: her to camera, him in the background.
  • Button on his line — “…best money we ever spent.”
  • Real grill smoke / cook-out sounds sell it.

On-screen text

LICENSED & INSURED★★★★★ REVIEWS
Why it works: dramatizes the “I'll get scammed” fear, then resolves it with proof — reviews, licensing, a written guarantee. Highest-trust UGC angle.
Call to action 👇 Click below to schedule your free estimate
B3Before-photo → reveal
45sphone pic + 180° reveal + wide

“I used to keep the blinds shut so nobody saw our backyard.”

Script (front-camera VO)

MOM: I used to keep the blinds shut so nobody saw our backyard. I'm not kidding. (FRONT CAMERA: indoors, a little sheepish) This was it, three weeks ago— (holds phone up to the lens: dirt, weeds, sad slab — HOLD IT, let it land) Mud. Weeds. One sad little slab we never used. I was embarrassed to have people over. (beat) So one night I just texted Local Landscaper a picture — that picture. They came out two days later, walked the yard with me, and handed me one written price. Free. Nobody pressured me. Nobody camped in my living room. (SLOW 180° SPIN to the finished patio + fire pit · then CUT TO WIDE from the fence line) And now… THIS. Three weeks. Fire pit, new sod, the whole thing. My mom actually cried when she saw it. (FRONT CAMERA — beat, then a laugh) It's fifteen percent off right now. So if your yard's the one you're hiding… go. (to camera) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

  • The phone-photo-to-real-yard whip is the whole ad — nail it.
  • Keep the “before” genuinely ugly for contrast.
  • Emotional beat (“my mom cried”) — let it breathe.

On-screen text

3 WEEKSFREE ESTIMATE15% OFF NOW
Call to action 👇 Click below to schedule your free estimate
B4Lifestyle / emotional
50ssoft obs. b-roll · 6+ setups

“This is what I wish we'd done years ago.”

Script (soft VO over b-roll)

MOM (VO, soft): This is what I wish we'd done years ago. (WIDE, morning light: kids running onto new grass) I always felt kind of guilty that the backyard was such a mess for the kids. It was the one room of the house we just… never finished. (dog trots through · MEDIUM: mom watching from the pergola, coffee in hand) Local Landscaper built all of this in about a week. Pavers, the pergola, fresh sod — so they finally stop tracking mud into my kitchen. (CLOSE-UP: little shoes on the pavers · sprinkler catching the light) Nobody rushed us. The crew cleaned up every single evening. And when I asked about one paver I didn't love — they swapped it the next morning. No hassle, no attitude. That's the guarantee, and they actually mean it. (GOLDEN HOUR: family dinner outside, string lights coming on — hold the shot) Honestly? Best money we've ever spent. If you're on the fence, just get the free estimate. It costs nothing to find out. (end card) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

  • Observational b-roll: kids on the grass, dog, mom watching from the pergola.
  • Warmer, slower cut than B1–B3 — this one's the heart.
  • No hard sell in VO; let the CTA card carry the ask.

On-screen text

SATISFACTION GUARANTEE~1 WEEK BUILD
Call to action 👇 Click below to schedule your free estimate
C

Transformation & before/after

The proven market format (Headz Up “Dream Yard,” Buildometry showcase). Little-to-no talking — the reveal does the work. Text overlays carry the offer. Built for thumb-stopping scroll payoff.

4 scripts · C1–C4
C1Dirt → dream yard reveal
35stext-driven, no VO · every shot holds 2–3s

Text hook: “8 days ago, this was dirt.”

Beat sheet (on-screen text + footage)

0–3s “8 days ago, this was dirt.” (WIDE on the ugly before — then a slow push-in; let it sit) 3–10s Day-tagged build: demo → base → drainage. Each phase gets a full 2–3s beat — no strobe cuts. 10–18s Pavers going down — OVERHEAD progress pass, CLOSE-UP on hands setting stone, WIDE from the fence line. 18–26s Outdoor kitchen + pergola set in place — LOW-ANGLE raise, detail inserts on stone + grill. 26–33s DUSK HERO — string lights flick on, slow glide across the finished yard. Hold it. 33–35s End card. Text stack below. End-card VO: “Click below to schedule your free estimate.”

On-screen text stack

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF

Audio

  • Trending upbeat track; hard beat-drop on the dusk reveal.
  • No voiceover — captions only, big and legible.
Call to action 👇 Click below to schedule your free estimate
C2Split-screen before/after
30swipe/slider × 3 yards

Text hook: “Same yard. Watch the line move.”

Beat sheet

0–3s Frozen split: weedy “before” left, finished “after” right. “Same yard. Watch the line move.” 3–10s YARD #1 — the wipe sweeps left→right, before becomes after; service names tick on as it passes. Unhurried sweep. 10–17s YARD #2 — new split, new wipe: dead lawn → patio + pergola. 17–24s YARD #3 — drainage disaster → fire-pit yard at dusk. 24–30s Full “after” montage + offer card. End-card VO: “Click below to schedule your free estimate.”

Ticking service labels

PATIOOUTDOOR KITCHENPERGOLASODFIRE PIT

Note

  • Three transformations in one ad — proof through repetition, still loopable for retargeting.
Call to action 👇 Click below to schedule your free estimate
C3Neighborhood transform + reaction
45sstory + unhurried homeowner clip

Text hook: “Every contractor called this one a lost cause.”

Beat sheet (captions + short reaction)

0–4s “Every contractor called this one a lost cause.” (standing water, weeds — SLOW PAN, let it sink in) 4–12s Caption: “First — we fixed the drainage nobody else would.” French drain going in, grading passes, CLOSE-UP on the water path. 12–22s Retaining wall stone by stone → patio base → pavers. Change the angle every beat: OVERHEAD, LOW, hands. 22–30s Fresh sod rolls out — the WIDE reveal builds shot by shot. 30–40s HOMEOWNER (on camera, unhurried): “Three other companies wouldn't even touch this yard. These guys fixed it in two weeks. It's unreal — we live out here now.” 40–45s End card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

DRAINAGE FIXEDRETAINING WALL3 OTHER GUYS PASSED

Note

  • Runs agnostic now; Phase 2 = add “[AREA]” to the caption once it wins. Mirrors the “Forney TX Yard Transformed” competitor.
Call to action 👇 Click below to schedule your free estimate
C4Outdoor-kitchen build showcase
40shero montage · macro inserts

“Every DFW dad wants this.”

Beat sheet

0–3s “Every DFW dad wants this.” Over a slow push-in on the grill. 3–14s Craft montage at a real pace — stonework close-ups, gas line, Lueder stone tops lowered into place, built-in grill, fridge slot. Each beat holds 2–3s. 14–24s The details sell it: burner clicks on, drawer glides shut, light under the counter — MACRO angles. 24–34s Dad cooking at dusk, drink on the counter, fireplace glowing behind — cover the same moment from 2–3 angles. 34–40s Offer + end card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

$8K–$30KFREE QUOTESATISFACTION GUARANTEE

Note

  • Show the price range openly — transparency is on-brand and pre-qualifies leads.
Call to action 👇 Click below to schedule your free estimate
D

Offer-led / direct response

Straight to the deal. Built around the live 15% OFF promo and the free-estimate + satisfaction-guarantee angle. Fast, unambiguous, single-CTA — the workhorses for cold traffic and lead-gen objectives.

4 scripts · D1–D4
D115% OFF — hard offer
35sowner · 3 angles

“15% off every backyard project this month — DFW only.”

Script (VO / on-camera)

WES: Fifteen percent off every backyard project this month — DFW only. Let me tell you exactly what that means. (WIDE: standing in a finished yard, starts a slow walk) Patios. Outdoor kitchens. Pergolas. Fire pits. Whatever your yard needs — fifteen percent comes straight off the written quote. No gimmicks, no “up to.” (CLOSE-UP: the written estimate in his hand · then MEDIUM as he hands it to a homeowner) It starts with a free written estimate. I come out, we walk your yard together, and you get one number. That number doesn't move. No deposit to lock in your spot — and every job is backed by our satisfaction guarantee. (beat — WIDE, dusk coming on) The calendar fills up fast this time of year. If you've been thinking about it — this month is the month. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

15% OFF — THIS MONTHDFW ONLYFREE ESTIMATENO DEPOSIT

Note

  • Keep the promo end-date on screen for urgency; refresh monthly.
Call to action 👇 Click below to schedule your free estimate
D2Risk-reversal — “guaranteed”
40sowner direct · tight → wide

“Not happy with your new backyard? We fix it — free.”

Script (on-camera)

WES: Here's my promise — and I'll say it slow, because nobody else in this business will say it at all. (TIGHT: direct to camera, steady) We build your whole backyard. Patio, kitchen, pergola, all of it. And if you're not happy when we're done — we come back, and we fix it. Free. (beat — let it land · then STEP BACK TO WIDE, finished yard behind him) No games. No hidden fees. No change-order surprises halfway through the job. One written price up front, and it doesn't move. And no deposit — we don't take your money before the work starts. (CUT: crew working · homeowner walkthrough, handshake) That's how sure we are about our work. Licensed, insured, five stars all over DFW. (to camera) Get your free estimate — click below, takes thirty seconds.

On-screen text

SATISFACTION GUARANTEEONE WRITTEN PRICENO DEPOSITLICENSED & INSURED

Note

  • Leads with a written guarantee most competitors won't put on camera — strong cold-audience hook.
Call to action 👇 Click below to schedule your free estimate
D3Low-friction — “text a photo”
30sscreen-record + b-roll

“Text us a photo of your backyard — free price back in 24 hours.”

Script (VO)

WES (VO): Text us one photo of your backyard. That's it — one photo. (PHONE MOCK: yard photo sends — hold on the send) We'll send back a free price, usually within twenty-four hours. A real number, from a real person who's built a few hundred of these. (reply bubble arrives with the estimate — let it sit) No pressure. No pushy salesman camping at your kitchen table. No “let me go talk to my manager.” And no deposit, either. (B-ROLL: finished yards, slow glide — 2–3 different projects) If you like the number, we build it — backed by our satisfaction guarantee. If you don't? No hard feelings. You lost nothing. (to camera / end card) Click below and schedule your free estimate — takes thirty seconds.

Shot notes / text

  • Mock a phone: incoming yard photo → estimate reply.
  • Show the phone number big and tappable.
FREE PRICE IN 24HNO PRESSURENO DEPOSIT
Call to action 👇 Click below to schedule your free estimate
D4Scarcity — “slots before the holidays”
40sowner direct · calendar overlay

“We've got 4 build slots left before Thanksgiving.”

Script (on-camera)

WES: Straight up — we've got four build slots left before Thanksgiving. Once they're gone, they're gone. (MEDIUM: walking in from a jobsite, unhurried) Here's the math. A full backyard takes us about one to two weeks to build. Count backwards from Thanksgiving… and there's only room for four more families on our calendar. (CALENDAR OVERLAY ticks 4 → 3 · CUT: crew mid-build) If you want the fire pit, the fireplace, the patio done before the family shows up for the holidays — now's the time to lock in your spot. (beat — WIDE at dusk, fire feature lit behind him) And it's fifteen percent off if you book this month. That's the best deal we run all year. (to camera) Click below, grab your free estimate, and let's get you on the board.

On-screen text

4 SLOTS LEFTDONE BY THE HOLIDAYS15% OFF

Note

  • Keep the slot count honest/updatable; real scarcity outperforms fake.
Call to action 👇 Click below to schedule your free estimate
E

Problem / objection & showcase

Pattern-interrupt hooks that name the homeowner's pain, plus authority and aspiration angles. Good for testing new hooks against the same offer and for broadening the creative pool.

4 scripts · E1–E4
E1Pain — flaky contractors
40sowner direct · tight → wide → b-roll

“Third contractor ghost you?”

Script (on-camera)

WES: Third contractor ghost you? Took the deposit, started the demo… and vanished? (TIGHT on his face — annoyed on your behalf · beat) Yeah. I hear that story every single week. And honestly, it makes me mad — because guys like that are the reason homeowners don't trust guys like me. (STEP BACK TO WIDE: finished yard behind him) So here's how we're different. We show up when we say we will. We finish what we start. And we don't even take a deposit — so there's nothing to run off with. (beat — let that one land) Your quote is one written number. And if anything's not right at the end — we come back and fix it, free. (CUT: crew working · CLOSE-UP: site swept clean at day's end) Licensed. Insured. Five stars all over DFW. (beat — back to him) Let's actually get your backyard done this time. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

WE DON'T DISAPPEARNO DEPOSITGUARANTEED

Note

  • Opens on raw frustration — strong 2-second stop for a burned audience.
Call to action 👇 Click below to schedule your free estimate
E2Authority — the drainage lesson
55sowner educational · kneel + follow the line

“Your patio's gonna crack. Here's why.”

Script (on-camera, kneeling at base)

WES: Your patio's gonna crack — and I can tell you exactly why before it happens. (OVER-SHOULDER: kneeling at an exposed base) Most guys pour concrete straight on Texas clay. Here's the problem — clay moves. It swells when it rains, it shrinks in August, and it'll heave a slab an inch without asking anybody's permission. Your patio splits right down the middle in year two or three. (CLOSE-UP: his hand on the clay · then WIDE of the graded base) So we do the boring part first. Eight inches of compacted base. Drainage graded away from the house. Edge restraints so nothing walks over time. (he points along the drainage path — CAMERA FOLLOWS the line) Nobody films this part, because it's not pretty. But it's exactly why our patios are still dead flat ten years later — and it's the reason we can put a guarantee in writing. (stands, dusts his hands — beat) Do it once. Do it right. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

TEXAS CLAY MOVESBASE + DRAINAGE FIRSTBUILT TO LAST

Note

  • Educational = high saves/shares and builds expert trust; softer CTA is fine.
Call to action 👇 Click below to schedule your free estimate
E3Seasonal showcase — fire pit
40sdusk montage · overhead + macro

“Everybody's building one of these before the first cold front.”

Script (VO over montage)

WES (VO): Everybody's building one of these before the first cold front — fire-pit weather is officially here. (DUSK: fire flickers on, slow push-in) Built-in pit. Seating wall. Flagstone all the way around. The whole thing sized so eight people can sit down without bumping knees. (OVERHEAD of the circle · MACRO on the flames · kids with s'mores) This is what gets the whole family outside instead of on the couch — s'mores on a Tuesday, the game on the projector Friday night, the dog claiming the warm spot every single time. (string lights on · WIDE dusk hero — hold it) We can have it built in about a week. And it's fifteen percent off this month. (to camera / end card) Book your free estimate — click below, takes thirty seconds.

On-screen text

BUILT IN ~1 WEEKSATISFACTION GUARANTEE15% OFF

Note

  • Lean into cozy sensory b-roll; seasonal relevance lifts CTR.
Call to action 👇 Click below to schedule your free estimate
E4Aspiration — social proof
35shero montage + text · glide angles

“Build the backyard the whole street asks about.”

Script (text + light VO)

TEXT/VO: Build the backyard the whole street asks about. (SWEEPING WIDE: patio → camera glides toward the kitchen) The travertine patio. The outdoor kitchen with real stone counters. The pergola with the string lights that make eight o'clock look like a resort. (angle changes with each feature — LOW on the pergola, OVERHEAD on the patio, walking glide through the kitchen) Five-star rated. Locally owned. Satisfaction guaranteed — in writing. (DUSK HERO: fire on, family out back — hold the shot) Your neighbors are gonna want the name. It's Local Landscaper. (to camera / end card) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

★★★★★ DFWLOCALLY OWNEDGUARANTEED

Note

  • Pure aspiration + proof; strongest as a top-of-funnel awareness cut.
Call to action 👇 Click below to schedule your free estimate

Part 2 · Scripts 21–40

Competitor Remakes

Twenty remakes rebuilt from twenty downloaded-and-transcribed Headz Up + Buildometry ads — their proven formulas in Local Landscaper's voice, with every competitor location, subdivision, name, and phone number stripped.

↑ Back to table of contents
R

Competitor remakes — Headz Up & Buildometry formulas

20 remakes built from 20 downloaded-and-transcribed live competitor ads (transcripts in the vault: reference/competitor-ads-local-landscaper.md). Every location, subdivision, personal name, and phone number stripped; specs and offers swapped to Local Landscaper's. R1–R5 = Headz Up owner-walkthrough formulas · R6–R10 = Buildometry foreman-educate formulas · R11–R20 = their music-montage system, one concept per service line.

20 scripts · R1–R20
R1Backyard walkthrough — THE BENCHMARK REMAKE
60swalking master + feature-stop inserts

“We just finished this backyard — let me show you exactly what we did.”

Script (on-camera walkthrough)

WES: Local Landscaper here — we just finished this backyard, and your neighbors are gonna be jealous. Let me show you exactly what we did. (WIDE: steps into frame at the gate; slow walking follow begins) Right here — travertine paver patio. Stays cool underfoot, even in a Texas July. + Phase 2: “…right here in [AREA]” (FEATURE STOP 1 — CLOSE-UP: his hand on the stone) Over here, the custom outdoor kitchen — built-in grill, fridge, real stone countertops, and a backsplash so nothing blows off the back. (FEATURE STOP 2 — MACRO: burner clicks on, drawer glides shut) Up top — cedar pergola. Shade at six o'clock without blocking the sunset. And we ran warm LED strip lighting through the beams, so this whole thing glows at night. (LOW ANGLE up through the pergola · DUSK INSERT: lights flick on) And around the edges — steel landscape edging, a river-rock border, low-maintenance plantings. The more layers, the more detail, the better it looks. (walking again — WIDE from the yard's far corner · beat — he leans on the counter) We handle all of it. Design, build, cleanup — one written price, no deposit. And if you're not happy when we're done? We come back and make it right. That's in writing. (to camera, easy smile) You design it, we build it. If you want a transformation like this, click below and schedule your free estimate — takes about thirty seconds.

Remake notes

  • Direct remake of Hagan's benchmark ad (73s owner walkthrough): walk, stop at a feature, name its exact materials, move on.
  • Every feature stop gets its own angle: close-up hands, macro details, low-angle pergola, wide far-corner.
  • Swap spec call-outs to match the yard you shoot/generate — specificity IS the authority.

On-screen text

SATISFACTION GUARANTEENO DEPOSIT15% OFF THIS MONTH
Call to action 👇 Click below to schedule your free estimate
R2Low-maintenance front-yard tour
50scurb walk-in · before-photo beat

“This front yard? Zero weekends of maintenance.”

Script (on-camera)

WES: This front yard takes them zero weekends to maintain. Let me walk you through it. (WIDE from the curb — he walks into the yard, camera follows) Steel edging around every bed — keeps the lines crisp for years, not months. Rock mulch instead of bark — never washes out, never needs topping off. (CLOSE-UP: the edging line · slow pan across the rock) These planters? Powder-coated steel, custom-built. And every plant in them was picked because it can handle August without begging for water twice a day. (FEATURE STOP — MEDIUM: hand on the planter edge) And this is what it looked like before. (holds his phone up to the lens: the before photo — HOLD IT, beat) Same house. Night and day. (beat — WIDE) Here's my whole philosophy: your yard should work for you — not the other way around. We design it low-maintenance, hand you one written price, free, and build it in about a week. (to camera) You design it, we build it. Click below and schedule your free estimate — takes about thirty seconds.

Remake notes

  • Remake of their front-yard tour: spec tour + phone-to-lens before photo + “make your life easier” positioning, rebuilt on our offer.
  • Hold the before photo a full 2 seconds — it's the trust beat.
  • Front yards widen the audience beyond backyard-project shoppers.

On-screen text

LOW-MAINTENANCE DESIGNBEFORE → AFTERONE WRITTEN PRICE
Call to action 👇 Click below to schedule your free estimate
R3Fresh-install tour — “before it settles in”
55sjust-finished job · insider knowledge

“Fresh install — here's what nobody shows you.”

Script (on-camera)

WES: We finished this yard about an hour ago — and I want to show you something nobody ever shows you: what a brand-new install looks like before it settles in. (WIDE: walking in, crew truck pulling away in background) See this gravel? Looks dusty and gray right now. First rain washes it off — it turns almost black. Same with this river rock — two-to-four inch, it lightens up a shade once it's clean. (CLOSE-UP: his hand runs through the gravel) These concrete bowls we had custom made — planted with agaves, so they stay sculptural with zero babying. Red yuccas in front of the boulders for a little fire of color. (FEATURE STOPS: bowls · boulders · yucca — new angle each stop) Stone border with a lueder cap along the walk — and we matched the mortar to the house, so it reads built-in, not bolted-on. (slow pan down the border line) Tomorrow the crew comes back and runs the lighting, and this whole yard glows at dusk. (beat) A yard is a system — rock, steel, stone, plants, light — layered so it looks better in year three than on day one. (to camera) You design it, we build it. Click below and schedule your free estimate — takes about thirty seconds.

Remake notes

  • Remake of their 105s mega-tour — the insider beats (“the rock looks dusty until it rains,” “lighting goes in tomorrow”) make it feel unscripted and expert.
  • Shoot day-of-completion for real crew/fresh-dirt texture.

On-screen text

FINISHED TODAYLIGHTING TOMORROWBUILT TO SETTLE IN
Call to action 👇 Click below to schedule your free estimate
R4Reveal-day testimonial
40sreal handoff · owner off-cam

“Exactly how you said it would be.”

Script (homeowner on-camera, owner off-camera)

WES (off-camera): Alright — come on out. Tell me what you think. (BACK CAMERA: following the homeowner through the door toward the yard) HOMEOWNER: Oh wow. Okay… wow. (she steps out — HOLD the genuine reaction · WIDE: the finished yard · CLOSE: her face) It's exactly how you said it would be. (beat — she walks the patio, hand trailing the counter) WES (off-camera): Complete makeover — patio, the kitchen, new sod. And it's all low-maintenance. HOMEOWNER: Which is perfect, because I do NOT garden. (laughs) You made this so easy. Seriously — from the estimate to… this? Easy. (DUSK INSERT: string lights on, family wandering out) WES (to camera, brief): That reaction right there is why we do this. (end card) Click below and schedule your free estimate — takes thirty seconds.

Remake notes

  • Remake of their highest-trust format — a real reveal-day handoff with an unscripted reaction.
  • “Exactly how you said it would be” is the whole ad — first take, not a memorized line.
  • Owner stays off-camera until the final beat; the homeowner is the star.

On-screen text

REVEAL DAYSATISFACTION GUARANTEE~1 WEEK BUILD
Call to action 👇 Click below to schedule your free estimate
R5Caption-only reveal — “no talking”
30scaptions carry it · no VO

Text hook: “No talking. Just look.”

Beat sheet (captions + footage)

0–3s “No talking. Just look.” (over the before — hold) 3–12s Build beats, each held 2–3s: demo → base → pavers → kitchen set. 12–24s Feature glides with caption spec call-outs: “travertine pavers” · “powder-coated steel planters” · “warm 3K LEDs” · “fresh sod.” 24–30s DUSK HERO + offer card. End-card VO: “Click below to schedule your free estimate.”

Remake notes

  • Remake of their minimal-VO cut — the specs still do the talking, just as captions.
  • Sound-off native; trending audio optional.

On-screen text

SPEC CAPTIONS15% OFFFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R6Hot take — “no post in the middle”
45sowner under pavilion · low-angle beam

“No post in the middle. Ever.”

Script (on-camera)

WES: See this big open span? No post in the middle. Let me tell you why that matters. (WIDE under the pergola/pavilion — arms out at the open space) A lot of builders will drop a post right here — dead center — because it's easier and cheaper. Nothing “wrong” with it. We just don't build that way. (he walks to where the post would be, plants his feet — beat) Because that post ends up in the middle of your dinner table. Your sightline. The dance floor at your kid's graduation party. (CLOSE-UP: beam-to-post connection · LOW ANGLE down the beam line) Instead, we size up — bigger beam, bigger corner posts, steel reinforcement where the span calls for it. Costs a little more in steel. Buys you a completely open room. (beat — WIDE) So when somebody quotes you a pavilion, ask them one question: “is there a post in the middle?” (to camera) We design around your life, not our convenience. Click below and schedule your free estimate — takes thirty seconds.

Remake notes

  • Remake of their opinionated structural hot take — gives the viewer a question to ask other bidders, which plants us as the standard.

On-screen text

OPEN SPANASK YOUR BUILDERFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R7Design around the obstacle
45sowner at the constraint · overhead footprint

“We couldn't remove this. Here's what we did instead.”

Script (on-camera)

WES: Sometimes you inherit a problem you can't demo. This post is load-bearing — there's a room right above us. It stays. (MEDIUM at the post — taps it twice) So instead of fighting it, we designed around it. Painted it to disappear. Came straight off the house with the roofline, and took the cover as far as the easement allows. (WIDE: slow pan across the full span) Poured extra concrete on that side so the grill zone isn't cramped, and pushed the line to the setback on both sides. (OVERHEAD or far-corner WIDE: the maximized footprint) The post is still there. You just stop seeing it — and this family got twice the covered space they thought their yard could hold. (beat) Every yard has a constraint. Good design is what you do around it. (to camera) Click below and schedule your free estimate — takes thirty seconds.

Remake notes

  • Remake of their maximize-the-space ad — problem-solving on camera reads as competence you can't fake.

On-screen text

DESIGNED AROUND IT2× COVERED SPACEFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R8Kitchen educate-tour — “serve your purpose”
45sVO tour · macro inserts

“Almost every backyard we build has one of these.”

Script (VO over tour footage)

WES (VO): Almost every backyard we build has an outdoor kitchen. And here's what most people get wrong — it doesn't have to be massive. It has to fit how you actually cook. (slow push-in on the grill · OVERHEAD of the full layout) This one isn't huge. But look — a big grill, a side burner, storage, a trash pull-out. That's it. That's everything this family actually uses. (MACRO: burner clicks on · drawer glides shut · light under the counter) We matched the stone to the fireplace and the house, went with a leather-textured granite on top, and added a backsplash so nothing blows off the back — with outlets right where you need them. (CLOSE-UPS: stone match, granite texture, outlet — each holds 2–3s) Simple. Built around your purpose — not the showroom. (DUSK: dad cooking, drink on the counter — 2–3 angles of the same moment) End-card VO: “Click below to schedule your free estimate.”

Remake notes

  • Remake of their kitchen tour (“99.9% of jobs”) — the humility angle (“doesn't have to be massive”) disarms sticker shock.

On-screen text

$8K–$30KBUILT AROUND YOUFREE QUOTE
Call to action 👇 Click below to schedule your free estimate
R9Educate — the counter-space mistake
45sowner at kitchen · overhead + macro

“The #1 mistake people make with an outdoor kitchen.”

Script (on-camera at a finished kitchen)

WES: The number one mistake people make with an outdoor kitchen? Not enough counter space. (MEDIUM: leaning on the counter, relaxed) Everybody budgets for the grill. Nobody budgets for the landing zone — where the platter goes, where the drinks sit, where three people stand around while you cook. (OVERHEAD: the counter run · CLOSE-UP: hands setting a platter down) Here's my rule of thumb: look at your kitchen counter inside the house. That's how much space you actually use. Give yourself at least that much out here. (beat — WIDE of the whole kitchen) Then plan for the people, not just the food. If your family hangs around you while you cook — and they will — you want a bar ledge or a seating side, so they're part of it instead of in your way. (DUSK INSERT: family around the bar ledge, kids on stools) Get the space right, and you'll use this thing every single week. Get it wrong… and it's a fifteen-thousand-dollar grill stand. (to camera) We design it around how you actually live. Click below and schedule your free estimate — takes thirty seconds.

Remake notes

  • Remake of their “biggest mistake” ad — their counter rule of thumb, our voice, sharper consequence line. Educational hot takes earn saves/shares.

On-screen text

THE COUNTER-SPACE RULEDESIGNED AROUND YOUFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R10Pavilion on the slab you already have
40sVO tour · walking glide through 3 “rooms”

“Built on the slab they already had.”

Script (VO over tour footage)

WES (VO): This family had a big concrete pad just… sitting there. So instead of demo, we built on it — a freestanding pavilion with a hip roof and an open gable. (LOW ANGLE: the roofline · WIDE establishing) Under it: a galley kitchen with a stone top, and a bar ledge that overlooks the dining area — (walking glide along the bar ledge) — which flows straight back into the living space, in front of a cobblestone fireplace and hearth. (glide continues: dining → living → fireplace — one continuous move) One structure. Three rooms. Zero wasted slab. (DUSK: lights on under the roof — hold) If you've got a slab out back collecting dust, this is what it could be. End-card VO: “Click below to schedule your free estimate.”

Remake notes

  • Remake of their pavilion tour — “use what you already have” lowers the mental price of entry.

On-screen text

YOUR SLAB, UPGRADED3 ROOMS, 1 ROOFFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R11Montage — patio + pergola reveal
30scountry track · beat-drop reveal

Text hook: “Watch this yard change in 30 seconds.”

Beat sheet

0–3s Frozen before: bare grass, caption “watch this yard change in 30 seconds.” 3–14s Build beats each 2–3s: demo → base → pavers down (overhead) → pergola raised (low angle). 14–24s Feature glides: counter close-up, pergola beams, string lights strung. 24–30s BEAT DROP → dusk hero, lights on, family out. Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Their montage system, our pacing rule: every shot holds 2–3s — no strobe cuts.
BEFORE → AFTER15% OFF
Call to action 👇 Click below to schedule your free estimate
R12Montage — first fire
30sdusk · sound design moment

Text hook: “The first fire in their new backyard.”

Beat sheet

0–3s Cold, empty yard at dusk. Caption: “the first fire in their new backyard.” 3–14s Fireplace build beats: stone by stone, hearth set, seating wall capped. 14–20s Music cuts — SOUND UP: the match strike. Flame catches. Hold. 20–27s Music returns: family gathers, s'mores, dog claims the warm spot. 27–30s Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • The match-strike sound moment is the thumb-stopper — mix it loud.
BUILT BEFORE THE HOLIDAYS15% OFF
Call to action 👇 Click below to schedule your free estimate
R13Montage — kitchen craft
30smacro-led · ASMR texture

Text hook: “Built by hand. Every stone.”

Beat sheet

0–3s MACRO: trowel spreads mortar. Caption: “built by hand. every stone.” 3–15s Craft beats: stone set + tapped level · counter slab lowered by two crew · gas line snugged. 15–24s Payoff macros with natural sound: burner CLICK-whoosh · drawer glide · under-counter light on. 24–30s WIDE dusk: dad cooking. Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Natural job-site sound under light music — craft ASMR retains.
$8K–$30KFREE QUOTE
Call to action 👇 Click below to schedule your free estimate
R14Montage — curb appeal drive-by
25ssame-angle before/after

Text hook: “Same street. Same house.”

Beat sheet

0–4s Slow drive-by of the BEFORE front yard. Caption: “same street. same house.” 4–8s Hard cut: the exact same drive-by — AFTER. Hold the match. 8–18s Walking glides: steel edging line, rock beds, planters, lit address sign. 18–25s Golden-hour wide from the curb + offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • The matched drive-by is the whole trick — lock the two passes to the same speed and framing.
CURB APPEALFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R15Montage — sod day
25stime-lapse + kids payoff

Text hook: “Dead lawn at 8am. Watch what happens by 5.”

Beat sheet

0–3s Patchy dead lawn, morning light. Caption: “dead lawn at 8am.” 3–14s Time-lapse: old turf out → grade → sod rolls landing in rows like carpet. 14–20s Real-time payoff: SOUND UP — sprinkler chk-chk-chk; kids + dog sprint on. 20–25s Caption “8am → 5pm.” Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Sod is the fastest visible transformation we sell — one-day proof.
ONE DAYFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R16Montage — retaining-wall save
30sproblem → engineering → terraces

Text hook: “This slope was eating their backyard.”

Beat sheet

0–4s Eroding slope, washed-out mulch after rain. Caption: “this slope was eating their backyard.” 4–16s Wall beats: footing dug → first course leveled (macro on the bubble level) → courses stack → drainage gravel behind. 16–24s Reveal: terraced beds planted, cap stones on, clean lines. 24–30s Wide + caption “slope → usable yard.” Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Show the gravel-behind-the-wall beat — the hidden right-way detail builds trust like E2's drainage lesson.
BUILT TO HOLDFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R17Montage — crew work-ethic story
35smotivational VO · dawn-to-dusk

“Nobody films this part.”

Script (VO over crew footage)

WES (VO): Nobody films this part. (dawn: trailer backing in, first shovel hits dirt) Seven a.m. starts. The base nobody will ever see, compacted three times because twice isn't our standard. (compactor pass · string line checked · water break in the heat) The site swept clean every single evening — because your family still lives here while we build. (dusk: driveway broomed, tools loaded, crew rolls out) We build every yard like it's going in our own backyard. That's the whole company. (final shot: finished yard, golden hour) End-card VO: “Click below to schedule your free estimate.”

Remake notes

  • Remake of their motivational-VO montage — grit story aimed at homeowners (why we're worth it), not at contractors.
CLEANED UP DAILYSATISFACTION GUARANTEE
Call to action 👇 Click below to schedule your free estimate
R18Montage — drainage flip
30sstorm before/after proof

Text hook: “Every storm, their patio flooded. Watch this one.”

Beat sheet

0–4s Phone clip: standing water across the old patio in the rain. Caption: “every storm, their patio flooded.” 4–14s Fix beats: trench cut → french drain pipe + gravel → grade reset → new pavers pitched away from the house. 14–22s The proof: rain falling on the NEW patio — water sheets to the drain and disappears. Hold it. 22–30s Caption: “water goes where WE say now.” Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Pairs with E2 (the drainage lesson) — this is the wordless proof version. Shoot the after in real rain.
DRAINAGE FIXEDFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R19Montage — day-to-night flip
25sone match dissolve · lighting upsell

Text hook: “Your yard has a second shift.”

Beat sheet

0–5s Locked-off WIDE of the finished yard at noon. Caption: “your yard has a second shift.” 5–10s Slow match-dissolve: same frame slides into dusk — path lights, pergola LEDs, up-lit trees bloom on one by one. 10–20s Night glides: light bar over the kitchen, fire glow, string lights. 20–25s Caption: “lighting included in the design.” Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Sells the lighting layer competitors tease — the dissolve must be a true locked-off match.
LANDSCAPE LIGHTINGFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate
R20Montage — one yard, every season
30sseasonal · Christmas-lights tie-in

Text hook: “One yard. Every season.”

Beat sheet

0–8s SUMMER: same wide frame — cookout on the patio, kids in the sprinkler. Caption: “summer.” 8–16s FALL: fire pit lit, blankets, football on the projector. Caption: “fall.” 16–24s WINTER: the house and pergola in full Christmas lights. Caption: “winter — yes, we hang those too.” 24–30s Triptych of all three + “one yard, every season.” Offer card. End-card VO: “Click below to schedule your free estimate.”

Notes / text

  • Ties the landscaping build to the Christmas-lights service — one client, year-round revenue.
CHRISTMAS LIGHTS TOOFREE ESTIMATE
Call to action 👇 Click below to schedule your free estimate