MaxSystems · Meta Video Ad Board

Local Landscaper
20 Video Ad Scripts

Twenty shoot-ready scripts for locallandscaper.com — built off what the DFW outdoor-living market is running right now and Local Landscaper's own 15%-off offer. Every script is 9:16, raw-phone-reel energy, personality over polish.

DFW Metroplex 9:16 · 1080×1920 · MP4 UGC / phone-reel — no TV-commercial polish LIVE OFFER · 15% OFF + free estimate + NO DEPOSIT

v2 — revised on client feedback (Sep 10). Hagan's benchmark is the first sample ad: 30–40s, unhurried, "the angles were all perfect." His notes on the last batch: too short, talking too fast, angles off, voice inconsistent. So every script below is now 30–60 seconds, paced conversational with real pauses, writes its camera angles into the stage directions, and renders with one locked voice per avatar across every cut. If a render feels rushed, single-angle, or the voice drifts — it doesn't ship.

What the market is running

Headz Up Landscaping — “Make your DREAM yard a reality,” “Forney TX Yard Transformed.” Transformation reveals win.
Buildometry / Builders — patios, outdoor kitchens, stone fireplaces, A-frame pergolas. High-end build showcases.
Common thread: before→after payoff + local city name-drop.

House rules (the edge)

One written price — transparent, no surprises.
No deposit — re-approved Sep 10; nothing down to get on the schedule.
Satisfaction guarantee — we come back free.
Free written estimate, licensed & insured, 5-star, locally owned.
Owner persona “Wes”: 45, jeans, button-up, hat, boots, DFW drawl.

Global specs

Format — 9:16 vertical, 1080×1920, MP4
Length — 30–60s. Hook still lands in the first 2s — then it breathes. ~2.3 words/sec, real pauses.
Angles — minimum 3–4 distinct setups per ad (wide establish, walking follow, close-up inserts, low-angle hero)
Voice — one locked voice ID per avatar, reused on every cut. Voice drift = re-render.
Look — real DFW backyards, no California aesthetic
Every ad ends — 👇 click below to schedule a free estimate

★

Casting — 5-avatar A/B test

Three owner spokespeople and two UGC “moms.” Don't shoot all 20 × every face — run the bake-off (bottom), pick the winner per group, then scale. Prompts are generation-ready for HeyGen / ad-multiplier / any avatar tool.

3 male · 2 female

Male — owner “Wes”-type spokesperson · fronts buckets A, D, E

M1WesControl · owner

The incumbent from the brief — straight-talking Texas contractor, weathered and trustworthy.

45-yr-old white man, weathered friendly face, salt-&-pepper hair under a worn ball cap, light stubble, tan work button-up sleeves rolled, jeans. High-end DFW backyard behind. Phone-shot, authentic not glossy. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

M2ColeVariant · owner

The younger, sharp owner — modern and energetic; contrasts Wes's veteran read to test age appeal.

~32-yr-old white man, clean-cut, short tidy hair, light stubble, athletic, clean branded quarter-zip or polo, confident friendly smile. Beside a finished stone outdoor kitchen, golden hour. Phone-reel realism. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

M3DannyVariant · owner

The hands-on foreman — energetic, jobsite-real, mirrors the DFW trades demographic.

~38-yr-old Latino man, dark hair, kept beard, gray work tee + cap, energetic. On a paver-patio jobsite mid-build, DFW suburb. Candid phone look. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

Female — UGC homeowner “mom” · fronts bucket B (the UGC ads)

F1AshleyControl · UGC

Cozy suburban mom — the relatable, “I just filmed this on my phone” read.

~35-yr-old white suburban mom, light-brown hair in a claw clip, minimal makeup, cozy cardigan. Arm's-length selfie walking into a new backyard patio, kids' toys faint in frame. Front-camera UGC, slightly imperfect, warm. 9:16.

Fronts B1–B4

F2CamilaVariant · UGC

Warm, expressive mom — a little more animated delivery; reflects DFW demographics.

~34-yr-old Latina mom, dark wavy hair, denim jacket over neutral top. Front-camera selfie in new backyard, golden hour, string lights behind. Authentic UGC, animated & friendly. 9:16.

Fronts B1–B4

Avatar	Scripts it fronts	Role in the test
M1 · Wes	A1 A2 A3 A4 · D1 D2 D4 · E1 E2	Control owner face
M2 · Cole	Same owner set (parallel cut)	Bake-off vs Wes
M3 · Danny	Same owner set (parallel cut)	Bake-off vs Wes
F1 · Ashley	B1 B2 B3 B4	Control UGC mom
F2 · Camila	B1 B2 B3 B4	Bake-off vs Ashley

C bucket (transformations) is footage/caption-driven — no on-camera avatar. D3, E3 & E4 are voiceover-only — use the winning male voice.

Spend-smart bake-off: Produce one hero script per group first — A1 with M1/M2/M3 and B1 with F1/F2 (5 videos total). Kill the losers, scale the winning face across its full set, and keep the runner-up in rotation to fight ad fatigue.

◎

Markets & location add-ons

Both winning competitors — Buildometry and Headz Up — are Rockwall-anchored, working the east / northeast DFW corridor (Rockwall, Heath, Forney, Sunnyvale, Mesquite, Garland, Plano). New-build homes, big lots, high ownership = prime $8k–$30k backyard demand. Use the tiers to decide where to run the agnostic 20; the location call-outs come later, in Phase 2.

targeting + Phase 2

Phase 1 Run all 20 location-agnostic — no city or neighborhood in the copy — to find the winning avatars & hooks. Phase 2 Layer these location call-outs onto the winners only, via the [AREA] swap below — zero re-render.

Tier	Cities	Why
1 · Mirror the winners	Rockwall, Heath, Fate, Forney, Sunnyvale, Rowlett, Mesquite, Garland	East-DFW corridor where Buildometry & Headz Up already convert. New builds, big yards, proven outdoor-living intent.
2 · Premium north	Southlake, Colleyville, Frisco, Prosper, Celina, McKinney, Flower Mound, Keller, Highland Village	Affluent, large lots — pushes outdoor-kitchen / fireplace tickets to the top of the $30k range.
3 · Suburban volume	Plano, Allen, Wylie, Sachse, Murphy, Little Elm, Mansfield, Arlington	Dense mid-ticket demand — patios, pavers, sod. Best cost-per-lead for scale.

Phase 2 — neighborhood call-out bank (add to winners)

East corridor · Tier 1

Chandlers LandingThe Shores · RockwallBuffalo Creek · HeathDevonshire · ForneyGateway ParksStone Creek

Premium north · Tier 2

Windsong Ranch · ProsperStar TrailPhillips Creek Ranch · FriscoNewman VillageStonebridge Ranch · McKinneyTrinity FallsLight Farms · CelinaTimarron · Southlake

Volume suburbs · Tier 3

Willow Bend · PlanoUnion Park · Little ElmTwin Creeks · AllenWoodbridge · WylieWatters Crossing

Drop the area in with [AREA] — zero re-render

The 20 scripts ship location-agnostic on purpose. Once the agnostic test names your winners, layer a call-out onto those ads only — the video and audio never re-render.

Caption layer (free, no regen): burn a lower-third 📍 [AREA], TX at ~1s plus an end-card line Now booking in [AREA]. Swap the text per market → 1 master = 20+ geo cuts at $0 extra render.
Spoken tag (optional, mini-regen only): keep the master VO geo-neutral, then splice a 1-second spoken city tag (“…right here in [AREA]”) from a small pre-rendered tag bank. You regenerate one word, never the whole ad.
Match the call-out to the tier: Tier 1 & 2 → name the neighborhood (“just finished one in Windsong Ranch”) for max proof; Tier 3 → name the city.

Owner explains the process

The core format from the existing brief — “Wes” on camera, phone-reel style, walking a finished backyard and explaining how Local Landscaper works. Trust through transparency, not discounts.

4 scripts · A1–A4

A1Owner walk-and-talk

45swalking master + 3 insert angleshandheld

“Local Landscaper here — your neighbors are gonna be jealous.”

Script (VO / on-camera)

WES: Local Landscaper here — your neighbors are gonna be jealous. (WIDE: he steps into frame at the gate; camera starts a slow walking follow) Come take a walk with me. Three weeks ago this whole backyard was plain grass. + Phase 2: “…right here in [AREA]” (walking follow — unhurried, let the yard reveal itself) Travertine patio — stays cool underfoot even in July. Custom outdoor kitchen — built-in grill, fridge, real stone counters. (CLOSE-UP: his hand drags along the counter · LOW ANGLE up through the pergola) And that cedar pergola gives you shade at six o'clock without blocking the sunset. (beat — he stops, leans on the counter) We handle everything. Design, build, cleanup — one crew, one written price, no surprises halfway through. And if you're not happy when we're done? We come back and we make it right. That's in writing. (to camera, easy smile) You design it, we build it. Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

Open mid-stride, already talking — no intro card.
Walking master + 3 cut-in angles: counter close-up, low-angle pergola, wide from the yard's far corner.
Delivery is slow and conversational — let every line land before the next.
Golden-hour light, real luxury backyard.
Natural pauses, minor imperfections = keep them.

On-screen text

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF THIS MONTH

Call to action 👇 Click below to schedule your free estimate

A2Process explainer — “how it works”

45s4–5 angle changes

“Wanna know how we quote a backyard? Here's exactly how it works.”

Script (VO / on-camera)

WES: People always ask how this works. It's simple — let me walk you through it. (MEDIUM: relaxed, sitting on the tailgate or leaning on the truck) Step one — you call, or you click below. I come out myself, walk the yard with you, take my measurements, and actually listen to what you want. (CUT: Wes measuring with the homeowner, chatting — natural sound under) Step two — I hand you one written price. Free. And that number doesn't move. No surprise change orders, no “well, actually” three weeks in. (CUT: crew laying pavers — slow pan across the work · CLOSE-UP: hands setting stone) Step three — you like the number, my crew gets to work. And if anything's not right at the end, we come back and fix it. Free. That's the guarantee. (beat — back to Wes, WIDE with the finished yard behind) Licensed, insured, five stars all over DFW. That's the whole deal — no fine print. (to camera) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

Count the steps on his fingers — physical, plain-spoken.
Cut to a real crew mid-build for the “work starts” beat.
End on him shaking the homeowner's hand if available.

On-screen text

1. FREE QUOTE2. WE BUILD3. GUARANTEED

Why it works: one written price + a guarantee kills the “hidden fees / cut corners” fear. Positions Wes as the straight shooter.

Call to action 👇 Click below to schedule your free estimate

A3Timeline / “one week” build

55sday-tagged time-lapse + VO

“This whole thing? Nine days.”

Script (VO over build footage)

WES (VO): This whole thing? Nine days. Let me show you. (DAY 1 — WIDE: demo, old slab coming out) Monday, demo. Old slab out, yard cleared by dinner time. (DAY 2–3 — LOW ANGLE: base + drainage going in, hold the shot) Then base and drainage. This is the part nobody films — eight inches of compacted base, graded so water runs away from your foundation. Texas clay moves; you build for it, or you pay for it later. This is why our patios don't crack in three years. (DAY 4–6 — OVERHEAD progress pass · CLOSE-UP: hands setting pavers) Pavers down. Then the kitchen — stone, gas line for the grill, slot for the fridge. (DAY 7–8 — pergola raised · fresh sod rolling out) Pergola up. Fresh sod in. And we haul the site off clean every single evening — your neighbors will barely know we're here. (DAY 9 — DUSK HERO: string lights on, family cooking out) Friday after next? They're out here every night. You design it, we build it. (to camera / end card) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

Day-tagged time-lapse: “DAY 1… DAY 4… DAY 9.”
Hold on the drainage/base beat — that's the authority moment.
Payoff shot: string lights, family, food on the grill.

On-screen text

DAY 1 → DAY 9CLEANED UP DAILY15% OFF

Call to action 👇 Click below to schedule your free estimate

A4Seasonal — fireplace / fire feature

40sgolden hour · 4 angles

“Cold's coming — this is the one everybody wants right now.”

Script (VO / on-camera)

WES: Cold's coming — and this is the one everybody's calling about. (WIDE at dusk: fireplace already lit, Wes walks in from the side) Wood-burning fireplace. Seating wall. Flagstone all the way around. + Phase 2: “…for a family over in [AREA]” (CLOSE-UP: flames · slow push-in on the stonework) Built this one for a great family — they told me they'd been talking about it for five years. Took us eight days. (beat — he sits on the seating wall, fire glow on his face) Here's the thing about fall in Texas: it's the best three months your backyard is ever gonna get. Book now and we'll have it built before the holidays — fireplace, fire pit, whatever fits your yard. And it's fifteen percent off if you call this month. (to camera) Click below and schedule your free estimate — takes about thirty seconds.

Shot notes

Shoot at dusk with the fire actually lit.
Warm sweater/jacket wardrobe = sells the season.
Pull wide on the seating wall for the “gather here” feel.

On-screen text

15% OFF — CALL THIS MONTHBUILT BEFORE THE HOLIDAYS

Call to action 👇 Click below to schedule your free estimate

Homeowner UGC — “mom praise”

Selfie-style, shot by the homeowner in their own new backyard. Emotional, casual, phone-vertical. The star is a relatable DFW mom raving about the result — and the easy, no-pressure experience that got her to say yes.

4 scripts · B1–B4

B1Selfie reveal

45sfront-cam → back-cam reveal → front-cam

“Okay I HAVE to show you what they just did to our backyard.”

Script (front-camera VO)

MOM: Okay I have to show you what they just did to our backyard — I've been waiting all week to post this. (FRONT CAMERA: inside, walking slowly toward the back door) Quick backstory. We put this off for YEARS. Every contractor either felt sketchy, or gave me some number that made me laugh, and I just didn't trust any of it. (hand on the door — beat) Then I found Local Landscaper. Free estimate, hundreds of five-star reviews, and the guy actually listened to what I wanted instead of upselling me. (pushes the door open — FLIP TO BACK CAMERA: slow pan across the reveal) LOOK at this patio. Look at the pergola. I'm obsessed. (hold — let the yard breathe · kids/dog cross frame) The kids are out here every single night now. I have to drag them in for dinner. (FRONT CAMERA again, walking the yard) If you've been putting it off like we did — just get the free estimate. Seriously. (to camera) Click below and schedule your free estimate — it takes like thirty seconds.

Shot notes

Start indoors, walk out for the reveal in one motion.
Genuine reactions — not a memorized read.
Catch kids/dog in frame at the end for the lifestyle beat.

On-screen text (caption style)

obsessed 😭@locallandscaperDFW

Call to action 👇 Click below to schedule your free estimate

B2Skeptical-spouse angle

50scouple UGC · 3 setups

“My husband did NOT want to do this.”

Script (front-camera VO)

MOM: My husband did NOT want to do this. (FRONT CAMERA: at the kitchen window, conspiratorial, glancing outside) He kept saying, “these guys are all the same — they take your deposit, cut corners, and disappear.” And honestly? After what happened with our fence guy… I got it. (walking toward the back door — unhurried) So I did my homework. Local Landscaper — licensed, insured, hundreds of real five-star reviews from right here in DFW. And the thing that finally got him: a satisfaction guarantee, in writing. Anything's wrong, they come back and fix it. Free. (opens door — FLIP TO BACK CAMERA: husband at the grill, smoke rolling, WIDE then slow push) That was six weeks ago. Now look at him. He's out here every weekend. He tells the neighbors about the drainage. The drainage. (HUSBAND, from the grill, without turning around) Best money we ever spent! (FRONT CAMERA: she grins — beat) (to camera) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

Two-hander: her to camera, him in the background.
Button on his line — “…best money we ever spent.”
Real grill smoke / cook-out sounds sell it.

On-screen text

LICENSED & INSURED★★★★★ REVIEWS

Why it works: dramatizes the “I'll get scammed” fear, then resolves it with proof — reviews, licensing, a written guarantee. Highest-trust UGC angle.

Call to action 👇 Click below to schedule your free estimate

B3Before-photo → reveal

45sphone pic + 180° reveal + wide

“I used to keep the blinds shut so nobody saw our backyard.”

Script (front-camera VO)

MOM: I used to keep the blinds shut so nobody saw our backyard. I'm not kidding. (FRONT CAMERA: indoors, a little sheepish) This was it, three weeks ago— (holds phone up to the lens: dirt, weeds, sad slab — HOLD IT, let it land) Mud. Weeds. One sad little slab we never used. I was embarrassed to have people over. (beat) So one night I just texted Local Landscaper a picture — that picture. They came out two days later, walked the yard with me, and handed me one written price. Free. Nobody pressured me. Nobody camped in my living room. (SLOW 180° SPIN to the finished patio + fire pit · then CUT TO WIDE from the fence line) And now… THIS. Three weeks. Fire pit, new sod, the whole thing. My mom actually cried when she saw it. (FRONT CAMERA — beat, then a laugh) It's fifteen percent off right now. So if your yard's the one you're hiding… go. (to camera) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

The phone-photo-to-real-yard whip is the whole ad — nail it.
Keep the “before” genuinely ugly for contrast.
Emotional beat (“my mom cried”) — let it breathe.

On-screen text

3 WEEKSFREE ESTIMATE15% OFF NOW

Call to action 👇 Click below to schedule your free estimate

B4Lifestyle / emotional

50ssoft obs. b-roll · 6+ setups

“This is what I wish we'd done years ago.”

Script (soft VO over b-roll)

MOM (VO, soft): This is what I wish we'd done years ago. (WIDE, morning light: kids running onto new grass) I always felt kind of guilty that the backyard was such a mess for the kids. It was the one room of the house we just… never finished. (dog trots through · MEDIUM: mom watching from the pergola, coffee in hand) Local Landscaper built all of this in about a week. Pavers, the pergola, fresh sod — so they finally stop tracking mud into my kitchen. (CLOSE-UP: little shoes on the pavers · sprinkler catching the light) Nobody rushed us. The crew cleaned up every single evening. And when I asked about one paver I didn't love — they swapped it the next morning. No hassle, no attitude. That's the guarantee, and they actually mean it. (GOLDEN HOUR: family dinner outside, string lights coming on — hold the shot) Honestly? Best money we've ever spent. If you're on the fence, just get the free estimate. It costs nothing to find out. (end card) Click below and schedule your free estimate — takes thirty seconds.

Shot notes

Observational b-roll: kids on the grass, dog, mom watching from the pergola.
Warmer, slower cut than B1–B3 — this one's the heart.
No hard sell in VO; let the CTA card carry the ask.

On-screen text

SATISFACTION GUARANTEE~1 WEEK BUILD

Call to action 👇 Click below to schedule your free estimate

Transformation & before/after

The proven market format (Headz Up “Dream Yard,” Buildometry showcase). Little-to-no talking — the reveal does the work. Text overlays carry the offer. Built for thumb-stopping scroll payoff.

4 scripts · C1–C4

C1Dirt → dream yard reveal

35stext-driven, no VO · every shot holds 2–3s

Text hook: “8 days ago, this was dirt.”

Beat sheet (on-screen text + footage)

0–3s “8 days ago, this was dirt.” (WIDE on the ugly before — then a slow push-in; let it sit) 3–10s Day-tagged build: demo → base → drainage. Each phase gets a full 2–3s beat — no strobe cuts. 10–18s Pavers going down — OVERHEAD progress pass, CLOSE-UP on hands setting stone, WIDE from the fence line. 18–26s Outdoor kitchen + pergola set in place — LOW-ANGLE raise, detail inserts on stone + grill. 26–33s DUSK HERO — string lights flick on, slow glide across the finished yard. Hold it. 33–35s End card. Text stack below. End-card VO: “Click below to schedule your free estimate.”

On-screen text stack

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF

Audio

Trending upbeat track; hard beat-drop on the dusk reveal.
No voiceover — captions only, big and legible.

Call to action 👇 Click below to schedule your free estimate

C2Split-screen before/after

30swipe/slider × 3 yards

Text hook: “Same yard. Watch the line move.”

Beat sheet

0–3s Frozen split: weedy “before” left, finished “after” right. “Same yard. Watch the line move.” 3–10s YARD #1 — the wipe sweeps left→right, before becomes after; service names tick on as it passes. Unhurried sweep. 10–17s YARD #2 — new split, new wipe: dead lawn → patio + pergola. 17–24s YARD #3 — drainage disaster → fire-pit yard at dusk. 24–30s Full “after” montage + offer card. End-card VO: “Click below to schedule your free estimate.”

Ticking service labels

PATIOOUTDOOR KITCHENPERGOLASODFIRE PIT

Note

Three transformations in one ad — proof through repetition, still loopable for retargeting.

Call to action 👇 Click below to schedule your free estimate

C3Neighborhood transform + reaction

45sstory + unhurried homeowner clip

Text hook: “Every contractor called this one a lost cause.”

Beat sheet (captions + short reaction)

0–4s “Every contractor called this one a lost cause.” (standing water, weeds — SLOW PAN, let it sink in) 4–12s Caption: “First — we fixed the drainage nobody else would.” French drain going in, grading passes, CLOSE-UP on the water path. 12–22s Retaining wall stone by stone → patio base → pavers. Change the angle every beat: OVERHEAD, LOW, hands. 22–30s Fresh sod rolls out — the WIDE reveal builds shot by shot. 30–40s HOMEOWNER (on camera, unhurried): “Three other companies wouldn't even touch this yard. These guys fixed it in two weeks. It's unreal — we live out here now.” 40–45s End card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

DRAINAGE FIXEDRETAINING WALL3 OTHER GUYS PASSED

Note

Runs agnostic now; Phase 2 = add “[AREA]” to the caption once it wins. Mirrors the “Forney TX Yard Transformed” competitor.

Call to action 👇 Click below to schedule your free estimate

C4Outdoor-kitchen build showcase

40shero montage · macro inserts

Text hook: “Every DFW dad wants this.”

Beat sheet

0–3s “Every DFW dad wants this.” Over a slow push-in on the grill. 3–14s Craft montage at a real pace — stonework close-ups, gas line, Lueder stone tops lowered into place, built-in grill, fridge slot. Each beat holds 2–3s. 14–24s The details sell it: burner clicks on, drawer glides shut, light under the counter — MACRO angles. 24–34s Dad cooking at dusk, drink on the counter, fireplace glowing behind — cover the same moment from 2–3 angles. 34–40s Offer + end card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

$8K–$30KFREE QUOTESATISFACTION GUARANTEE

Note

Show the price range openly — transparency is on-brand and pre-qualifies leads.

Call to action 👇 Click below to schedule your free estimate

Offer-led / direct response

Straight to the deal. Built around the live 15% OFF promo and the free-estimate + satisfaction-guarantee angle. Fast, unambiguous, single-CTA — the workhorses for cold traffic and lead-gen objectives.

4 scripts · D1–D4

D115% OFF — hard offer

35sowner · 3 angles

“15% off every backyard project this month — DFW only.”

Script (VO / on-camera)

WES: Fifteen percent off every backyard project this month — DFW only. Let me tell you exactly what that means. (WIDE: standing in a finished yard, starts a slow walk) Patios. Outdoor kitchens. Pergolas. Fire pits. Whatever your yard needs — fifteen percent comes straight off the written quote. No gimmicks, no “up to.” (CLOSE-UP: the written estimate in his hand · then MEDIUM as he hands it to a homeowner) It starts with a free written estimate. I come out, we walk your yard together, and you get one number. That number doesn't move. No deposit to lock in your spot — and every job is backed by our satisfaction guarantee. (beat — WIDE, dusk coming on) The calendar fills up fast this time of year. If you've been thinking about it — this month is the month. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

15% OFF — THIS MONTHDFW ONLYFREE ESTIMATENO DEPOSIT

Note

Keep the promo end-date on screen for urgency; refresh monthly.

Call to action 👇 Click below to schedule your free estimate

D2Risk-reversal — “guaranteed”

40sowner direct · tight → wide

“Not happy with your new backyard? We fix it — free.”

Script (on-camera)

WES: Here's my promise — and I'll say it slow, because nobody else in this business will say it at all. (TIGHT: direct to camera, steady) We build your whole backyard. Patio, kitchen, pergola, all of it. And if you're not happy when we're done — we come back, and we fix it. Free. (beat — let it land · then STEP BACK TO WIDE, finished yard behind him) No games. No hidden fees. No change-order surprises halfway through the job. One written price up front, and it doesn't move. And no deposit — we don't take your money before the work starts. (CUT: crew working · homeowner walkthrough, handshake) That's how sure we are about our work. Licensed, insured, five stars all over DFW. (to camera) Get your free estimate — click below, takes thirty seconds.

On-screen text

SATISFACTION GUARANTEEONE WRITTEN PRICENO DEPOSITLICENSED & INSURED

Note

Leads with a written guarantee most competitors won't put on camera — strong cold-audience hook.

Call to action 👇 Click below to schedule your free estimate

D3Low-friction — “text a photo”

30sscreen-record + b-roll

“Text us a photo of your backyard — free price back in 24 hours.”

Script (VO)

WES (VO): Text us one photo of your backyard. That's it — one photo. (PHONE MOCK: yard photo sends — hold on the send) We'll send back a free price, usually within twenty-four hours. A real number, from a real person who's built a few hundred of these. (reply bubble arrives with the estimate — let it sit) No pressure. No pushy salesman camping at your kitchen table. No “let me go talk to my manager.” And no deposit, either. (B-ROLL: finished yards, slow glide — 2–3 different projects) If you like the number, we build it — backed by our satisfaction guarantee. If you don't? No hard feelings. You lost nothing. (to camera / end card) Click below and schedule your free estimate — takes thirty seconds.

Shot notes / text

Mock a phone: incoming yard photo → estimate reply.
Show the phone number big and tappable.

FREE PRICE IN 24HNO PRESSURENO DEPOSIT

Call to action 👇 Click below to schedule your free estimate

D4Scarcity — “slots before the holidays”

40sowner direct · calendar overlay

“We've got 4 build slots left before Thanksgiving.”

Script (on-camera)

WES: Straight up — we've got four build slots left before Thanksgiving. Once they're gone, they're gone. (MEDIUM: walking in from a jobsite, unhurried) Here's the math. A full backyard takes us about one to two weeks to build. Count backwards from Thanksgiving… and there's only room for four more families on our calendar. (CALENDAR OVERLAY ticks 4 → 3 · CUT: crew mid-build) If you want the fire pit, the fireplace, the patio done before the family shows up for the holidays — now's the time to lock in your spot. (beat — WIDE at dusk, fire feature lit behind him) And it's fifteen percent off if you book this month. That's the best deal we run all year. (to camera) Click below, grab your free estimate, and let's get you on the board.

On-screen text

4 SLOTS LEFTDONE BY THE HOLIDAYS15% OFF

Note

Keep the slot count honest/updatable; real scarcity outperforms fake.

Call to action 👇 Click below to schedule your free estimate

Problem / objection & showcase

Pattern-interrupt hooks that name the homeowner's pain, plus authority and aspiration angles. Good for testing new hooks against the same offer and for broadening the creative pool.

4 scripts · E1–E4

E1Pain — flaky contractors

40sowner direct · tight → wide → b-roll

“Third contractor ghost you?”

Script (on-camera)

WES: Third contractor ghost you? Took the deposit, started the demo… and vanished? (TIGHT on his face — annoyed on your behalf · beat) Yeah. I hear that story every single week. And honestly, it makes me mad — because guys like that are the reason homeowners don't trust guys like me. (STEP BACK TO WIDE: finished yard behind him) So here's how we're different. We show up when we say we will. We finish what we start. And we don't even take a deposit — so there's nothing to run off with. (beat — let that one land) Your quote is one written number. And if anything's not right at the end — we come back and fix it, free. (CUT: crew working · CLOSE-UP: site swept clean at day's end) Licensed. Insured. Five stars all over DFW. (beat — back to him) Let's actually get your backyard done this time. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

WE DON'T DISAPPEARNO DEPOSITGUARANTEED

Note

Opens on raw frustration — strong 2-second stop for a burned audience.

Call to action 👇 Click below to schedule your free estimate

E2Authority — the drainage lesson

55sowner educational · kneel + follow the line

“Your patio's gonna crack. Here's why.”

Script (on-camera, kneeling at base)

WES: Your patio's gonna crack — and I can tell you exactly why before it happens. (OVER-SHOULDER: kneeling at an exposed base) Most guys pour concrete straight on Texas clay. Here's the problem — clay moves. It swells when it rains, it shrinks in August, and it'll heave a slab an inch without asking anybody's permission. Your patio splits right down the middle in year two or three. (CLOSE-UP: his hand on the clay · then WIDE of the graded base) So we do the boring part first. Eight inches of compacted base. Drainage graded away from the house. Edge restraints so nothing walks over time. (he points along the drainage path — CAMERA FOLLOWS the line) Nobody films this part, because it's not pretty. But it's exactly why our patios are still dead flat ten years later — and it's the reason we can put a guarantee in writing. (stands, dusts his hands — beat) Do it once. Do it right. (to camera) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

TEXAS CLAY MOVESBASE + DRAINAGE FIRSTBUILT TO LAST

Note

Educational = high saves/shares and builds expert trust; softer CTA is fine.

Call to action 👇 Click below to schedule your free estimate

E3Seasonal showcase — fire pit

40sdusk montage · overhead + macro

“Everybody's building one of these before the first cold front.”

Script (VO over montage)

WES (VO): Everybody's building one of these before the first cold front — fire-pit weather is officially here. (DUSK: fire flickers on, slow push-in) Built-in pit. Seating wall. Flagstone all the way around. The whole thing sized so eight people can sit down without bumping knees. (OVERHEAD of the circle · MACRO on the flames · kids with s'mores) This is what gets the whole family outside instead of on the couch — s'mores on a Tuesday, the game on the projector Friday night, the dog claiming the warm spot every single time. (string lights on · WIDE dusk hero — hold it) We can have it built in about a week. And it's fifteen percent off this month. (to camera / end card) Book your free estimate — click below, takes thirty seconds.

On-screen text

BUILT IN ~1 WEEKSATISFACTION GUARANTEE15% OFF

Note

Lean into cozy sensory b-roll; seasonal relevance lifts CTR.

Call to action 👇 Click below to schedule your free estimate

E4Aspiration — social proof

35shero montage + text · glide angles

“Build the backyard the whole street asks about.”

Script (text + light VO)

TEXT/VO: Build the backyard the whole street asks about. (SWEEPING WIDE: patio → camera glides toward the kitchen) The travertine patio. The outdoor kitchen with real stone counters. The pergola with the string lights that make eight o'clock look like a resort. (angle changes with each feature — LOW on the pergola, OVERHEAD on the patio, walking glide through the kitchen) Five-star rated. Locally owned. Satisfaction guaranteed — in writing. (DUSK HERO: fire on, family out back — hold the shot) Your neighbors are gonna want the name. It's Local Landscaper. (to camera / end card) Click below and schedule your free estimate — takes thirty seconds.

On-screen text

★★★★★ DFWLOCALLY OWNEDGUARANTEED

Note

Pure aspiration + proof; strongest as a top-of-funnel awareness cut.

Call to action 👇 Click below to schedule your free estimate