MaxSystems · Meta Video Ad Board

Local Landscaper
20 Video Ad Scripts

Twenty shoot-ready scripts for locallandscaper.com — built off what the DFW outdoor-living market is running right now and Local Landscaper's own 15%-off offer. Every script is 9:16, raw-phone-reel energy, personality over polish.

DFW Metroplex 9:16 · 1080×1920 · MP4 UGC / phone-reel — no TV-commercial polish LIVE OFFER · 15% OFF + free estimate

What the market is running

Headz Up Landscaping — “Make your DREAM yard a reality,” “Forney TX Yard Transformed.” Transformation reveals win.
Buildometry / Builders — patios, outdoor kitchens, stone fireplaces, A-frame pergolas. High-end build showcases.
Common thread: before→after payoff + local city name-drop.

House rules (the edge)

One written price — transparent, no surprises.
Satisfaction guarantee — we come back free.
Free written estimate, licensed & insured, 5-star, locally owned.
Owner persona “Wes”: 45, jeans, button-up, hat, boots, DFW drawl.

Global specs

Format — 9:16 vertical, 1080×1920, MP4
Length — 10–20s (hook lands in first 2s)
Look — real DFW backyards, no California aesthetic
Every ad ends — 👇 click below to schedule a free estimate

★

Casting — 5-avatar A/B test

Three owner spokespeople and two UGC “moms.” Don't shoot all 20 × every face — run the bake-off (bottom), pick the winner per group, then scale. Prompts are generation-ready for HeyGen / ad-multiplier / any avatar tool.

3 male · 2 female

Male — owner “Wes”-type spokesperson · fronts buckets A, D, E

M1WesControl · owner

The incumbent from the brief — straight-talking Texas contractor, weathered and trustworthy.

45-yr-old white man, weathered friendly face, salt-&-pepper hair under a worn ball cap, light stubble, tan work button-up sleeves rolled, jeans. High-end DFW backyard behind. Phone-shot, authentic not glossy. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

M2ColeVariant · owner

The younger, sharp owner — modern and energetic; contrasts Wes's veteran read to test age appeal.

~32-yr-old white man, clean-cut, short tidy hair, light stubble, athletic, clean branded quarter-zip or polo, confident friendly smile. Beside a finished stone outdoor kitchen, golden hour. Phone-reel realism. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

M3DannyVariant · owner

The hands-on foreman — energetic, jobsite-real, mirrors the DFW trades demographic.

~38-yr-old Latino man, dark hair, kept beard, gray work tee + cap, energetic. On a paver-patio jobsite mid-build, DFW suburb. Candid phone look. 9:16, eyes to camera.

Fronts A1–A4, D1, D2, D4, E1, E2

Female — UGC homeowner “mom” · fronts bucket B (the UGC ads)

F1AshleyControl · UGC

Cozy suburban mom — the relatable, “I just filmed this on my phone” read.

~35-yr-old white suburban mom, light-brown hair in a claw clip, minimal makeup, cozy cardigan. Arm's-length selfie walking into a new backyard patio, kids' toys faint in frame. Front-camera UGC, slightly imperfect, warm. 9:16.

Fronts B1–B4

F2CamilaVariant · UGC

Warm, expressive mom — a little more animated delivery; reflects DFW demographics.

~34-yr-old Latina mom, dark wavy hair, denim jacket over neutral top. Front-camera selfie in new backyard, golden hour, string lights behind. Authentic UGC, animated & friendly. 9:16.

Fronts B1–B4

Avatar	Scripts it fronts	Role in the test
M1 · Wes	A1 A2 A3 A4 · D1 D2 D4 · E1 E2	Control owner face
M2 · Cole	Same owner set (parallel cut)	Bake-off vs Wes
M3 · Danny	Same owner set (parallel cut)	Bake-off vs Wes
F1 · Ashley	B1 B2 B3 B4	Control UGC mom
F2 · Camila	B1 B2 B3 B4	Bake-off vs Ashley

C bucket (transformations) is footage/caption-driven — no on-camera avatar. D3, E3 & E4 are voiceover-only — use the winning male voice.

Spend-smart bake-off: Produce one hero script per group first — A1 with M1/M2/M3 and B1 with F1/F2 (5 videos total). Kill the losers, scale the winning face across its full set, and keep the runner-up in rotation to fight ad fatigue.

◎

Markets & location add-ons

Both winning competitors — Buildometry and Headz Up — are Rockwall-anchored, working the east / northeast DFW corridor (Rockwall, Heath, Forney, Sunnyvale, Mesquite, Garland, Plano). New-build homes, big lots, high ownership = prime $8k–$30k backyard demand. Use the tiers to decide where to run the agnostic 20; the location call-outs come later, in Phase 2.

targeting + Phase 2

Phase 1 Run all 20 location-agnostic — no city or neighborhood in the copy — to find the winning avatars & hooks. Phase 2 Layer these location call-outs onto the winners only, via the [AREA] swap below — zero re-render.

Tier	Cities	Why
1 · Mirror the winners	Rockwall, Heath, Fate, Forney, Sunnyvale, Rowlett, Mesquite, Garland	East-DFW corridor where Buildometry & Headz Up already convert. New builds, big yards, proven outdoor-living intent.
2 · Premium north	Southlake, Colleyville, Frisco, Prosper, Celina, McKinney, Flower Mound, Keller, Highland Village	Affluent, large lots — pushes outdoor-kitchen / fireplace tickets to the top of the $30k range.
3 · Suburban volume	Plano, Allen, Wylie, Sachse, Murphy, Little Elm, Mansfield, Arlington	Dense mid-ticket demand — patios, pavers, sod. Best cost-per-lead for scale.

Phase 2 — neighborhood call-out bank (add to winners)

East corridor · Tier 1

Chandlers LandingThe Shores · RockwallBuffalo Creek · HeathDevonshire · ForneyGateway ParksStone Creek

Premium north · Tier 2

Windsong Ranch · ProsperStar TrailPhillips Creek Ranch · FriscoNewman VillageStonebridge Ranch · McKinneyTrinity FallsLight Farms · CelinaTimarron · Southlake

Volume suburbs · Tier 3

Willow Bend · PlanoUnion Park · Little ElmTwin Creeks · AllenWoodbridge · WylieWatters Crossing

Drop the area in with [AREA] — zero re-render

The 20 scripts ship location-agnostic on purpose. Once the agnostic test names your winners, layer a call-out onto those ads only — the video and audio never re-render.

Caption layer (free, no regen): burn a lower-third 📍 [AREA], TX at ~1s plus an end-card line Now booking in [AREA]. Swap the text per market → 1 master = 20+ geo cuts at $0 extra render.
Spoken tag (optional, mini-regen only): keep the master VO geo-neutral, then splice a 1-second spoken city tag (“…right here in [AREA]”) from a small pre-rendered tag bank. You regenerate one word, never the whole ad.
Match the call-out to the tier: Tier 1 & 2 → name the neighborhood (“just finished one in Windsong Ranch”) for max proof; Tier 3 → name the city.

Owner explains the process

The core format from the existing brief — “Wes” on camera, phone-reel style, walking a finished backyard and explaining how Local Landscaper works. Trust through transparency, not discounts.

4 scripts · A1–A4

A1Owner walk-and-talk

10s1 continuous takeselfie/handheld

“Local Landscaper here — your neighbors are gonna be jealous.”

Script (VO / on-camera)

WES: Local Landscaper here — your neighbors are gonna be jealous. Travertine patio, custom outdoor kitchen, cedar pergola. + Phase 2: “…right here in [AREA]” (taps the counter, keeps walking) We handle everything — design, build, and cleanup. And if you're not happy, we come back and make it right. You design it, we build it. That's what we do. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Open mid-stride, already talking — no intro card.
One unbroken handheld take; let the yard reveal as he walks.
Golden-hour light, real luxury backyard.
Natural pauses, minor imperfections = keep them.

On-screen text

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF THIS MONTH

Call to action 👇 Click below to schedule your free estimate

A2Process explainer — “how it works”

15s2–3 cuts

“Wanna know how we quote a backyard? Here's exactly how it works.”

Script (VO / on-camera)

WES: People always ask how this works. Simple. You call, I come out, I measure, and I hand you one written price — free. No surprises later. (cut: crew laying pavers) You like the number, my crew starts — and if anything's not right, we come back and fix it. Licensed, insured, five stars, all over DFW. That's the whole deal. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Count the steps on his fingers — physical, plain-spoken.
Cut to a real crew mid-build for the “work starts” beat.
End on him shaking the homeowner's hand if available.

On-screen text

1. FREE QUOTE2. WE BUILD3. GUARANTEED

Why it works: one written price + a guarantee kills the “hidden fees / cut corners” fear. Positions Wes as the straight shooter.

Call to action 👇 Click below to schedule your free estimate

A3Timeline / “one week” build

20stime-lapse + VO

“This whole thing? Nine days.”

Script (VO over build footage)

WES (VO): This whole thing? Nine days. Demo Monday. Then base and drainage — that's the part nobody sees, but it's why your patio doesn't crack in three years. Pavers. Kitchen. Gas line for the grill. (cut to family cooking out at dusk) Friday after next, they're out here every night. And we clean up the site every single day. You design it, we build it. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Day-tagged time-lapse: “DAY 1… DAY 4… DAY 9.”
Hold on the drainage/base beat — that's the authority moment.
Payoff shot: string lights, family, food on the grill.

On-screen text

DAY 1 → DAY 9CLEANED UP DAILY15% OFF

Call to action 👇 Click below to schedule your free estimate

A4Seasonal — fireplace / fire feature

12sgolden hour

“Cold's coming — this is the one everybody wants right now.”

Script (VO / on-camera)

WES: Cold's coming — and this is the one everybody's calling about. Wood-burning fireplace, seating wall, flagstone all the way around. Built this one for a great family. + Phase 2: “…for a family over in [AREA]” (lights catch the fire) Book now and we build it before the holidays. Fifteen percent off if you call this month. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Shoot at dusk with the fire actually lit.
Warm sweater/jacket wardrobe = sells the season.
Pull wide on the seating wall for the “gather here” feel.

On-screen text

15% OFF — CALL THIS MONTHBUILT BEFORE THE HOLIDAYS

Call to action 👇 Click below to schedule your free estimate

Homeowner UGC — “mom praise”

Selfie-style, shot by the homeowner in their own new backyard. Emotional, casual, phone-vertical. The star is a relatable DFW mom raving about the result — and the easy, no-pressure experience that got her to say yes.

4 scripts · B1–B4

B1Selfie reveal

15sfront-camera walkout

“Okay I HAVE to show you what they just did to our backyard.”

Script (front-camera VO)

MOM: Okay I have to show you what they just did to our backyard. (pushes the door open, walks out) So we put this off for YEARS — every contractor felt sketchy or gave me some crazy number, and I just didn't trust it. Then I found Local Landscaper. Free estimate, hundreds of five-star reviews, and they were incredible. I'm obsessed. Look at this patio! The kids are out here every single night now. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Start indoors, walk out for the reveal in one motion.
Genuine reactions — not a memorized read.
Catch kids/dog in frame at the end for the lifestyle beat.

On-screen text (caption style)

obsessed 😭@locallandscaperDFW

Call to action 👇 Click below to schedule your free estimate

B2Skeptical-spouse angle

20scouple UGC

“My husband did NOT want to do this.”

Script (front-camera VO)

MOM: My husband did NOT want to do this. He kept saying, “these guys are all the same — they'll cut corners and disappear.” So I showed him Local Landscaper — licensed, insured, hundreds of real five-star reviews, and a satisfaction guarantee in writing. (pan to husband grilling) Now HE'S the one out here every weekend telling the neighbors all about it. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Two-hander: her to camera, him in the background.
Button on his line — “…best money we ever spent.”
Real grill smoke / cook-out sounds sell it.

On-screen text

LICENSED & INSURED★★★★★ REVIEWS

Why it works: dramatizes the “I'll get scammed” fear, then resolves it with proof — reviews, licensing, a written guarantee. Highest-trust UGC angle.

Call to action 👇 Click below to schedule your free estimate

B3Before-photo → reveal

15sphone pic + walk

“I used to keep the blinds shut so nobody saw our backyard.”

Script (front-camera VO)

MOM: I used to keep the blinds shut so nobody saw our backyard. This was it three weeks ago. (holds phone up: dirt, weeds, sad slab) Just mud and a sad little slab. I texted Local Landscaper one picture, they came out and gave me a price — for free. And now— (spins to finished patio + fire pit) —THIS. My mom actually cried. And it's fifteen percent off right now, so… go. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

The phone-photo-to-real-yard whip is the whole ad — nail it.
Keep the “before” genuinely ugly for contrast.
Emotional beat (“my mom cried”) — let it breathe.

On-screen text

3 WEEKSFREE ESTIMATE15% OFF NOW

Call to action 👇 Click below to schedule your free estimate

B4Lifestyle / emotional

18ssoft, obs. b-roll

“This is what I wish we'd done years ago.”

Script (soft VO over b-roll)

MOM (VO): This is what I wish we'd done years ago. I always felt kind of guilty that the backyard was such a mess for the kids. Local Landscaper built all of this in about a week — pavers, the pergola, fresh sod so they stop tracking mud into the house. And if anything wasn't perfect, they'd come back and fix it — no hassle. Honestly? Best money we've ever spent. If you're on the fence — just get the free estimate. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes

Observational b-roll: kids on the grass, dog, mom watching from the pergola.
Warmer, slower cut than B1–B3 — this one's the heart.
No hard sell in VO; let the CTA card carry the ask.

On-screen text

SATISFACTION GUARANTEE~1 WEEK BUILD

Call to action 👇 Click below to schedule your free estimate

Transformation & before/after

The proven market format (Headz Up “Dream Yard,” Buildometry showcase). Little-to-no talking — the reveal does the work. Text overlays carry the offer. Built for thumb-stopping scroll payoff.

4 scripts · C1–C4

C1Dirt → dream yard reveal

15stext-driven, no VO

Text hook: “8 days ago, this was dirt.”

Beat sheet (on-screen text + footage)

0–2s “8 days ago, this was dirt.” (over the ugly before) 2–6s Fast build montage — base, drainage, pavers going down. 6–9s Outdoor kitchen + pergola set in place. 9–13s DUSK HERO SHOT — string lights on, everything glowing. 13–15s End card. Text stack below. End-card VO: “Click below to schedule your free estimate.”

On-screen text stack

SATISFACTION GUARANTEEFREE ESTIMATE15% OFF

Audio

Trending upbeat track; hard beat-drop on the dusk reveal.
No voiceover — captions only, big and legible.

Call to action 👇 Click below to schedule your free estimate

C2Split-screen before/after

10swipe/slider

Text hook: “Same yard. Watch the line move.”

Beat sheet

0–2s Frozen split: weedy “before” left, finished “after” right. 2–7s Vertical wipe sweeps left→right, before becomes after; each service name ticks on as it passes. 7–10s Full “after” + offer card. End-card VO: “Click below to schedule your free estimate.”

Ticking service labels

PATIOOUTDOOR KITCHENPERGOLASODFIRE PIT

Note

Punchy, loopable — good for retargeting + high frequency.

Call to action 👇 Click below to schedule your free estimate

C3Neighborhood transform + reaction

20sstory + homeowner clip

Text hook: “Every contractor called this one a lost cause.”

Beat sheet (captions + short reaction)

0–3s “Every contractor called this one a lost cause.” (standing water, weeds) 3–8s Caption: “First — we fixed the drainage nobody else would.” Build footage. 8–14s Retaining wall → patio → fresh sod, quick cuts. 14–18s HOMEOWNER: “They fixed what three other guys wouldn't touch. It's unreal.” 18–20s End card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

DRAINAGE FIXEDRETAINING WALL3 OTHER GUYS PASSED

Note

Runs agnostic now; Phase 2 = add “[AREA]” to the caption once it wins. Mirrors the “Forney TX Yard Transformed” competitor.

Call to action 👇 Click below to schedule your free estimate

C4Outdoor-kitchen build showcase

18shero montage

Text hook: “Every DFW dad wants this.”

Beat sheet

0–2s “Every DFW dad wants this.” Over a slow push-in on the grill. 2–11s Craft montage — stonework, gas line, Lueder stone tops, built-in grill, fridge, fireplace behind. 11–15s Dad cooking at dusk, drink on the counter. 15–18s Offer + end card. End-card VO: “Click below to schedule your free estimate.”

On-screen text

$8K–$30KFREE QUOTESATISFACTION GUARANTEE

Note

Show the price range openly — transparency is on-brand and pre-qualifies leads.

Call to action 👇 Click below to schedule your free estimate

Offer-led / direct response

Straight to the deal. Built around the live 15% OFF promo and the free-estimate + satisfaction-guarantee angle. Fast, unambiguous, single-CTA — the workhorses for cold traffic and lead-gen objectives.

4 scripts · D1–D4

D115% OFF — hard offer

10sowner or text

“15% off every backyard project this month — DFW only.”

Script (VO / on-camera)

WES: Fifteen percent off every backyard project this month — DFW only. Patios, outdoor kitchens, pergolas, fire pits. Free written estimate, and every job's backed by our satisfaction guarantee. Spots fill up — get your free quote today. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

15% OFF — THIS MONTHDFW ONLYFREE ESTIMATE

Note

Keep the promo end-date on screen for urgency; refresh monthly.

Call to action 👇 Click below to schedule your free estimate

D2Risk-reversal — “guaranteed”

12sowner direct

“Not happy with your new backyard? We fix it — free.”

Script (on-camera)

WES: Here's my promise. We build your whole backyard — patio, kitchen, all of it. And if you're not happy with it, we come back and fix it. Free. No games, no hidden fees — one written price up front. That's how sure we are. Get your free estimate. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

SATISFACTION GUARANTEEONE WRITTEN PRICELICENSED & INSURED

Note

Leads with a written guarantee most competitors won't put on camera — strong cold-audience hook.

Call to action 👇 Click below to schedule your free estimate

D3Low-friction — “text a photo”

10sscreen-record + b-roll

“Text us a photo of your backyard — free price back in 24 hours.”

Script (VO)

WES (VO): Text us one photo of your backyard. We'll send back a free price — usually within 24 hours. No pressure, no pushy salesman at your door. If you like the number, we build it. (to camera) Click below and schedule your free estimate — takes 30 seconds.

Shot notes / text

Mock a phone: incoming yard photo → estimate reply.
Show the phone number big and tappable.

FREE PRICE IN 24HNO PRESSURE

Call to action 👇 Click below to schedule your free estimate

D4Scarcity — “slots before the holidays”

12sowner direct

“We've got 4 build slots left before Thanksgiving.”

Script (on-camera)

WES: Straight up — we've got four build slots left before Thanksgiving. If you want the fire pit, the fireplace, the patio done for the holidays, now's the time to lock it in. Fifteen percent off if you book this month. Call me before these fill. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

4 SLOTS LEFTDONE BY THE HOLIDAYS15% OFF

Note

Keep the slot count honest/updatable; real scarcity outperforms fake.

Call to action 👇 Click below to schedule your free estimate

Problem / objection & showcase

Pattern-interrupt hooks that name the homeowner's pain, plus authority and aspiration angles. Good for testing new hooks against the same offer and for broadening the creative pool.

4 scripts · E1–E4

E1Pain — flaky contractors

15sowner direct

“Third contractor ghost you?”

Script (on-camera)

WES: Third contractor ghost you? Started the job and vanished? Yeah. I hear it every week. Here's how we're different — we show up, we finish what we start, and if it's not right, we come back and fix it. Licensed, insured, five stars all over DFW. Let's actually get your backyard done. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

WE DON'T DISAPPEARGUARANTEED

Note

Opens on raw frustration — strong 2-second stop for a burned audience.

Call to action 👇 Click below to schedule your free estimate

E2Authority — the drainage lesson

20sowner educational

“Your patio's gonna crack. Here's why.”

Script (on-camera, kneeling at base)

WES: Your patio's gonna crack — and here's why. Most guys pour it straight on Texas clay. Clay moves. It heaves in summer, shrinks in winter, and your patio splits right down the middle. (points at compacted base) We build the base and the drainage first. That's the boring part nobody films — and it's exactly why ours are still flat in ten years. Do it once, do it right. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

TEXAS CLAY MOVESBASE + DRAINAGE FIRSTBUILT TO LAST

Note

Educational = high saves/shares and builds expert trust; softer CTA is fine.

Call to action 👇 Click below to schedule your free estimate

E3Seasonal showcase — fire pit

12sdusk montage

“Everybody's building one of these before the first cold front.”

Script (VO over montage)

WES (VO): Everybody's building one of these before the first cold front — fire-pit weather's here. Built-in pit, a seating wall, flagstone around it. The whole family outside instead of on the couch. (s'mores, string lights, dog by the fire) We can have it built in a week — book your free estimate. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

BUILT IN ~1 WEEKSATISFACTION GUARANTEE15% OFF

Note

Lean into cozy sensory b-roll; seasonal relevance lifts CTR.

Call to action 👇 Click below to schedule your free estimate

E4Aspiration — social proof

10shero montage + text

“Build the backyard the whole street asks about.”

Script (text + light VO)

TEXT/VO: Build the backyard the whole street asks about. (sweeping shots: patio, kitchen, pergola, fire) Five-star rated. Locally owned. Satisfaction guaranteed. Your neighbors are gonna want the name. (to camera) Click below and schedule your free estimate — takes 30 seconds.

On-screen text

★★★★★ DFWLOCALLY OWNEDGUARANTEED

Note

Pure aspiration + proof; strongest as a top-of-funnel awareness cut.

Call to action 👇 Click below to schedule your free estimate